Breaking news from Brand Republic - Sony Ericsson, Mars, Warburtons, YouTube, KFC

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Sony Ericsson marketing boss Hilton exits amid relaunch by Matthew Chapman 14 February 2012, 08:30AM Sony Ericsson UK & Ireland marketing director David Hilton has left the company, as the mobile firm starts to centralise its marketing ahead of its planned rebrand to Sony. Mars UK to enforce 'calorie cap' across chocolate lines by Gemma Charles 14 February 2012, 08:30AM Mars UK is embarking on a major calorie-reduction programme to bring the products in its chocolate range down to 250 calories or less. Warburtons launches £8.2m breakfast campaign by Loulla-Mae Eleftheriou-Smith 14 February 2012, 09:10AM Warburtons, the bakery brand, is launching an £8.2m marketing campaign created by Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R), to push the brand's breakfast credentials. Renault unifies UK marketing under 'Va va voom' line by John Reynolds 14 February 2012, 08:30AM Renault is to extend its 'Va va voom' strapline, previously used only for its Clio models, across marketing for all its cars in the UK, in an effort to kick-start its sales performance. YouTube launches 'Get More into Music' push by Sarah Shearman 14 February 2012, 08:20AM Google is ramping up YouTube's marketing activity in the UK with a campaign that focuses on the site's musical content from performers such as Jessie J and Lana Del Rey. KFC rolls out 'his and hers' ads for BBQ Rancher burger by John Reynolds 14 February 2012, 08:30AM KFC is to roll out its first 'his and hers' TV ads, to support the release of the BBQ Rancher, its 'healthy' non-fried burger. Facebook marketing chief lauds 'real life' mobile possibilities by Nicola Clark 14 February 2012, 08:30AM Facebook's mobile strategy is being underpinned by a drive to better integrate the social network into consumers' everyday lives. Appointment to View: The making of the eHarmony ad by Georgina Brazier 14 February 2012, 08:48AM With love in the air for Valentine's Day, we take a look behind the scenes of the new ad by Karmarama for online dating site eHarmony. Opinion Think BR: Social media matters by Philip Hughes 14 February 2012, 08:30AM Being transparent on social media does not have to come at the expense of creativity, writes Philip Hughes, associate in the media, brands and technology department, Lewis Silkin LLP. Think BR: Brands that grow businesses by Anastasia Kourovskaia 13 February 2012, 08:30AM Brands that ask themselves 'why' they are in business rather than 'what' they are in business for experience higher financial growth and increased equity value, writes Anastasia Kourovskaia, vice president EMEA, Millward Brown Optimor. Intelligence An absence of leadership by Onesixtyfourth 14 February 2012, 08:30AM Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth. Turning browsers into buyers by John Thekanady 13 February 2012, 09:30AM Specialist electronics retailers are failing to turn online browsers into buyers and are losing out to the generalists, writes John Thekanady, director of client services at Kantar Media Compete. Also in the news BBC marketing chief quits for DFS by Matthew Chapman, 13 February 2012, 01:53PM MG OMD on alert as Mitsubishi UK reviews media business by Maisie McCabe, 13 February 2012, 02:40PM Coke Zero introduces 'taste the possibilities' pan-Euro push by Loulla-Mae Eleftheriou-Smith, 13 February 2012, 01:07PM The Collective appoints Holler to UK digital account by Sara Kimberley, 13 February 2012, 11:55AM Richard Hayes to leave Bauer by Nick Batten, 13 February 2012, 03:59PM Latest Blog Entries Everything begins with E Steve Henry, 14 February 2012 Heard the one about the Ram and the Deer on Valentine's Day? Insight International, 14 February 2012 Madonna v's Katy Perry: Sponsorship v's brand partnership Chris J Reed, 13 February 2012 'Diffusing innovation' - in action, in the airport Liz Ross Martyn, 13 February 2012 Speak up and speak clearly, boy! George Parker, 13 February 2012 Looking East - Shanghai Insight International, 13 February 2012 Latest jobs Senior Planner / strategist - a very strong thinker who can deliver too.. vision, customer insight across digital, CRM and brand - automotive exp would be fantastic but not necessary.... down to earth and no arrogance essential! 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