Monday 27 February 2012

Digital AM - PeerIndex, Ford, Superbrands, Quisma, Sony

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Brands attempt to target 'social influencers' with PeerIndex service
Brands attempt to target 'social influencers' with PeerIndex service
by Sarah Shearman
27 February 2012, 11:26AM
Deezer and Via.me are among the first brands attempting to reach 'social media influencers' with the new social media targeting service from PeerIndex, the social influence company.
Ford turns social to crowdsource mobile-vehicle innovations
Ford turns social to crowdsource mobile-vehicle innovations
by Ed Owen
27 February 2012, 11:48AM
Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas for new ways whereby vehicles and mobile phones can interact in the future, at Barcelona's Mobile World Congress, which opened today (27 February).
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
by Loulla-Mae Eleftheriou-Smith
27 February 2012, 09:14AM
Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time, leaving Coca-Cola and Google at second and third place, respectively.
WPP's Quisma launches in the UK
WPP's Quisma launches in the UK
by Maisie McCabe
27 February 2012, 08:47AM
GroupM, WPP's media arm, has appointed Ellie Edwards, formerly managing director of ad network Hi-Media, as UK managing director of its performance agency Quisma, which launches today.
Sony plans major ad spend for Xperia launch
Sony plans major ad spend for Xperia launch
by Matthew Chapman
27 February 2012, 09:09AM
Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony Xperia smartphone range, planning its largest brand investment in years.
Total Media wins luxury marina account
Total Media wins luxury marina account
by Nick Batten
27 February 2012, 08:30AM
Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media to handle its first ever digital advertising campaign, which will run throughout 2012.
Think BR: Pinterest - social bookmarking for brands
Think BR: Pinterest - social bookmarking for brands
by Lexi Brown
27 February 2012, 08:00AM
Can Pinterest make the most of its recent growth surge, asks Lexi Brown, comms planning assistant, Carat.
Think BR: Social TV - choose your own adventure
Think BR: Social TV - choose your own adventure
by Guillermo Christen
27 February 2012, 08:00AM
The term social TV has been around for a while but a degree of debate has arisen about its relevance as a concept, writes Guillermo Christen, head of product development, content discovery, Red Bee Media.
Understanding older women gamers
Understanding older women gamers
by Emily Hunt
27 February 2012, 08:00AM
Marketing activity aimed at older women gamers needs to show an understanding of their concerns and preferences, writes Emily Hunt, research director, ICM Research.
Also in the news
P&G chief lays out $1bn marketing efficiency vision
by Daniel Farey-Jones, 24 February 2012, 01:35PM
Two thirds of Brits express annoyance over mobile advertising
by Matthew Chapman, 24 February 2012, 08:40AM
Google tipped to install former UK chief to head Motorola Mobility
by Sarah Shearman, 24 February 2012, 09:20AM
Digital killed the marketing star
by Eva MacIntosh, 24 February 2012, 01:00PM
Campaign Viral Chart: M&Ms Super Bowl climbs to top spot
by Ben Hall, 24 February 2012, 08:39AM
From the blogs
60 seconds in social media [infographic]
Polly Becker
27 February 2012, 11:37AM
Social Snapshot: UK retail and social media (Part 2: Toys)
Jonny Rosemont
27 February 2012, 10:15AM
Baggy Brands: What the World is Waiting For
Mark Eaves
27 February 2012, 10:10AM
Ninja slippers
Greg Taylor
27 February 2012, 9:59AM
Social media doesn't matter in politics
@gordonmacmillan
27 February 2012, 9:42AM
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