Latest news | | | | | | Deezer and Via.me are among the first brands attempting to reach 'social media influencers' with the new social media targeting service from PeerIndex, the social influence company. | | | | | | | Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas for new ways whereby vehicles and mobile phones can interact in the future, at Barcelona's Mobile World Congress, which opened today (27 February). | | | | | | | Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time, leaving Coca-Cola and Google at second and third place, respectively. | | | | | | | GroupM, WPP's media arm, has appointed Ellie Edwards, formerly managing director of ad network Hi-Media, as UK managing director of its performance agency Quisma, which launches today. | | | | | | | Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony Xperia smartphone range, planning its largest brand investment in years. | | | | | | | Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media to handle its first ever digital advertising campaign, which will run throughout 2012. | | | | | | | Can Pinterest make the most of its recent growth surge, asks Lexi Brown, comms planning assistant, Carat. | | | | | | | The term social TV has been around for a while but a degree of debate has arisen about its relevance as a concept, writes Guillermo Christen, head of product development, content discovery, Red Bee Media. | | | | | | | Marketing activity aimed at older women gamers needs to show an understanding of their concerns and preferences, writes Emily Hunt, research director, ICM Research. | | | | | | Latest jobs | | Senior Designer | Recruiter Digital Gurus | Salary £35 - £48 per annum + Benefits | Location London | | Board Account Director | Recruiter Daniel Marks London | Salary £65K - £70K+ Excellent Benefits | Location Central London | | | | | | | |
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