Friday 17 February 2012

Global - Publicis/Dentsu, Google, News Corp, BP, Coca-Cola, Edelman

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Latest news
Publicis Groupe and Dentsu terminate strategic alliance
Publicis Groupe and Dentsu terminate strategic alliance
by Daniel Farey-Jones
17 February 2012, 09:47AM
France's Publicis Groupe and Japanese advertising group Dentsu have terminated the strategic alliance they struck in 2002, with Publicis paying €644.4m (£534m) to buy back 9.3% of its shares owned by Dentsu.
Social key to Google's future growth
Social key to Google's future growth
by Sarah Shearman
17 February 2012, 11:42AM
Social media will be key to Google's growth and the company expects it to experience the same rapid growth rate it has experienced with mobile, according to Ian Carrington, mobile sales director at Google UK.
News Corp brings in ex-Y&R chief exec for global brand partnerships role
News Corp brings in ex-Y&R chief exec for global brand partnerships role
by Loulla-Mae Eleftheriou-Smith
15 February 2012, 05:00PM
News Corporation has hired Hamish McLennan, until recently chairman and chief executive of Young & Rubicam (Y&R), to develop global brand partnerships across its portfolio of media assets.
BP's brand image benefits from London 2012 sponsorship, claims research
BP's brand image benefits from London 2012 sponsorship, claims research
by John Reynolds
17 February 2012, 10:25AM
BP's sponsorship of the Olympic Games has boosted the company's brand image, claims new research from sponsorship specialist Havas Sports & Entertainment.
Coca-Cola unveils global Olympic ads with Mark Ronson
Coca-Cola unveils global Olympic ads with Mark Ronson
by Loulla-Mae Eleftheriou-Smith
17 February 2012, 09:16AM
Coca-Cola has launched its global Olympic ad campaign, 'Move To The Beat', which is fronted by music producer Mark Ronson and singer Katy B, and features a host of Olympic athletes.
Edelman hands first global COO role to Matthew J. Harrington
Edelman hands first global COO role to Matthew J. Harrington
by Matt Cartmell
16 February 2012, 03:58PM
Edelman has named Matthew J. Harrington as its first global chief operating officer.
Also in the news
M&C Saatchi lands £100m global Etihad ad account
by Sara Kimberley, 16 February 2012, 08:00AM
Branson seeks to block BMI takeover by IAG
by Loulla-Mae Eleftheriou-Smith, 17 February 2012, 01:20PM
PlayStation 'the world is in play' by 180 Amsterdam
by , 16 February 2012, 04:36PM
VisitBritain embarks on global campaign to attract tourists beyond the Olympics
by Loulla-Mae Eleftheriou-Smith, 16 February 2012, 10:00AM
C&A issues brief ahead of global advertising campaign
by Anne Cassidy, 16 February 2012, 10:45AM
Omnicom nearly back to 2008 profit heyday
by Daniel Farey-Jones, 15 February 2012, 09:30AM
From Singapore - Chris Reed on partnership marketing
Manchester City v's Manchester United: partnerships v's sponsorship
Chris J Reed
17 February 2012, 1:01AM
Concerts and sponsors in Singapore are mismatched
Chris J Reed
15 February 2012, 5:09AM
Madonna v's Katy Perry: Sponsorship v's brand partnership
Chris J Reed
13 February 2012, 11:48PM
What muppets!
Chris J Reed
13 February 2012, 5:43AM
Liverpool 1 adidas 0
Chris J Reed
10 February 2012, 3:35AM
The Wall blog
Men are from Foursquare, Women are from Facebook
Helen Nowicka
17 February 2012, 2:11PM
Social media: what it means for market research
Gaelle Normand
17 February 2012, 12:54PM
Twitter set for major ad expansion as it launches self service ad platform
@gordonmacmillan
17 February 2012, 9:25AM
What is the future of sharing? Study [infographic]
@gordonmacmillan
16 February 2012, 3:08PM
Pinterest - Is the new HOT new social platform [infographic]
Gabrielle Laine-Peters
16 February 2012, 12:52PM
Research downgrades the importance of Facebook Sponsored Stories
Peter Wood
16 February 2012, 10:14AM
MadScam
Speak up and speak clearly, boy!
George Parker
13 February 2012, 4:03PM
I forgot Kate!
George Parker
10 February 2012, 4:32PM
Where in the world is George Parker?
George Parker
10 February 2012, 4:24PM
Gordon's Republic
Murdoch tells staff Sun on Sunday will launch soon
@gordonmacmillan
17 February 2012, 1:11PM
Sun journalists consider human rights challenge to News Corp inquiry team
@gordonmacmillan
15 February 2012, 2:16PM
Should Rupert Murdoch sell the Sun?
@gordonmacmillan
13 February 2012, 9:28AM

Global Voices - posts from around the world

Heard the one about the Ram and the Deer on Valentine's Day?
Insight International
14 February 2012, 8:54AM
Looking East - Shanghai
Insight International
13 February 2012, 3:22PM
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