Monday 20 February 2012

Marketing Daily - Carling and Foster's gear up for premium lager marketing battle; plus Barclays, Fujitsu, First Direct, and Victoria Beckham

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Carling puts premium variant Chrome on TV
Gemma Charles,
20 February 2012
 

Carling is matching rival Foster's investment in marketing a premium variant by...

Carling Chrome: rolls out TV campaign
 
 
Foster's Gold to get £7.5m marketing boost
Gemma Charles,
20 February 2012
 

Heineken is putting further investment behind its Foster's Gold premium variant, with...

Foster's Gold: Heineken unveils £7.5m ad campaign
 
 
Barclays and Emirates TfL sponsorship deals under fire
Maisie McCabe,
20 February 2012
 

Transport for London's handling of sponsorship deals with Emirates and Barclays has...

Cycle hire: TfL criticised over its handling of sponsorship deal with Barclays
 
 
Schweppes Abbey Well freshens up for the Olympics
Loulla-Mae Eleftheriou-Smith,
20 February 2012
 

Schweppes Abbey Well, the water brand owned by Coca-Cola, is revamping its...

Schweppes Abbey Well: revamps the brand
 
 
Fujitsu gears up for European smartphone and tablet launch
Matthew Chapman,
20 February 2012
 

Fujitsu is making preparations to sell its smartphones and tablets in Europe,...

Fujitsu: the recently released Arrows ES IS12F smartphone
 
 
Victoria Beckham champions 'Great' Britain fashion push
Matthew Chapman,
20 February 2012
 

VisitBritain has signed up Victoria Beckham to its 'Great' marketing campaign, which...

Great: British fashion campaign
 
 
First Direct seeks customer dialogue with relaunched site
Alex Brownsell,
20 February 2012
 

HSBC-owned bank First Direct has relaunched its customer website, as it moves...

First Direct: relaunched website includes interactive tools and guides
 
 
 
Also in the News
 
Topshop live streams Fashion Week shows via iPhone
Daniel Farey-Jones,
20 February 2012
 
Pernod Ricard unifies wines under Brancott identity
Gemma Charles,
20 February 2012
 
LoveFilm launches director Q&A for subscribers
Daniel Farey-Jones,
20 February 2012
 
Aviva signs radio deal to promote health insurance
Maisie McCabe,
20 February 2012
 
 
 
Blogs
 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
Bed-hopping is a no-brainer
Heather Westgate, TDA
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

PR Senior Account Manager, Consumer, London, Blue Skies Marketing Recruitment £32000 to £38000 per annum, London

PPC Executive - Travel, GoodEgg Digital £Excellent + Bonus & Benefits, Central London

Account Director  - Head of Department - Entertainment / Live shows., Spectrum £50,000 - £60,000 plus bonus, Central London

Account Director, Major Players £200 - £250 per day, London

Freelance PR Professionals:, Major Players £100 - £300 per annum, City of London

Freelance PR Professionals:, Major Players £100 - £300 per annum, City of London

Associate Director, Major Players £58000 - £70000 per annum, London

Marketing Manager - Online Video Platforms, Associated Press Competitive, Camden Lock, London

Creative Designer - Luxury Brands, Creative Recruitment £30000 - £35000 per annum, City of London

Marketing Communications Manager, Tarsh Lazare Marketing Recruitment up to £48,000, South East

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