Friday 17 February 2012

Marketing Daily - Behind the scenes with Mark Ronson at the launch of Coke's Olympic ad; plus Reckitt Benckiser, Apple, Smirnoff, and BP

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign
Loulla-Mae Eleftheriou-Smith,
17 February 2012
 

Marketing talks to music producer and DJ Mark Ronson and James Eadie,...

Mark Ronson: stars in Coca-Cola Olympic ad
 
 
Weighing up Twitter's branded adventure
Sarah Shearman,
17 February 2012
 

The platform has launched its branded pages, but are they valuable enough...

Weighing up Twitter's branded adventure
 
 
Reckitt Benckiser's media chief Ian Hutchinson departs
Sarah Shearman,
17 February 2012
 

Reckitt Benckiser's worldwide media director Ian Hutchinson is leaving the company after...

Reckitt Benckiser: parts company with media director
 
 
Social key to Google's future growth
Sarah Shearman,
17 February 2012
 

Social media will be key to Google's growth and the company expects...

Ian Carrington: mobile sales director at Google UK
 
 
Inline: The fusion of the real and virtual worlds
Nicola Clark,
17 February 2012
 

The fusion of the online and offline world is a key trend...

Facebook: created timeline for fictional character Andy Sparks
 
 
Apple moves to quell concern over data privacy
Sarah Shearman,
17 February 2012
 

Apple has bowed to growing pressure over privacy, saying in a statement...

Apple moves to quell concern over data privacy
 
 
Brand barometer: Social media performance of Smirnoff
Gemma Charles,
17 February 2012
 

A look at the performance of Smirnoff in social media over the...

Brand barometer: Social media performance of Smirnoff
 
 
Marketing Guru on... the desire to 'go viral'
Will Harris,
17 February 2012
 

A marketer asked to produce a campaign guaranteed to 'go viral' is...

Will Harris
 
 
 
Also in the News
 
Guinness eyes Guinness World Record for St Patrick's Day
Gemma Charles,
17 February 2012
 
Mini opens first UK 'store' at Westfield Stratford
Alex Brownsell,
17 February 2012
 
BP's brand image benefits from London 2012 sponsorship, claims research
John Reynolds,
17 February 2012
 
Branson seeks to block BMI takeover by IAG
Loulla-Mae Eleftheriou-Smith,
17 February 2012
 
 
 
Blogs
 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
Bed-hopping is a no-brainer
Heather Westgate, TDA
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
Government champions direct marketing â€" £millions could be saved.
Mark Tomkins, TDA
 

Direct marketing champions come in the most unlikely of guises. This week, for instance, BBC...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Partnerships Assistant, The Premier League Competitive salary and benefits, Central London

Marketing Manager - 12 months, Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey

Web Analytics / Digital Marketing Manager, RedCat Solutions £41000 - £55000 per annum, London

Project Manager, Red Sofa London Up to £35K, Central London

Interactive Art Director, Red Sofa London £60000, Central London

Marketing Manager - Lead Generation, Getty Images £competitive plus benefits, Camden, London

Head of Search: £80k-£100k, Ultimate Asset £100000.00 per annum, City of London

Senior Account Executive, Michael Page Marketing £20000 to £25000 per annum, Liverpool

Production Account Manager, Michael Page Marketing £24000 to £28000 per annum, Leeds

Shopper Marketing Manager, Michael Page Marketing £28000 to £35000 per annum, Leeds

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