Friday, 24 February 2012

Digital AM - anti-Sun campaign, Paddy Power, Vincent Kompany, Motorola Mobility, mobile advertising

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Digital AM
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T-Mobile, O2 and Vodafone targeted by anti-Sun campaign
T-Mobile, O2 and Vodafone targeted by anti-Sun campaign
by Maisie McCabe
24 February 2012, 10:41AM
T-Mobile, O2 and Vodafone's Facebook sites have been inundated with hundreds of comments asking them to pull their advertising support of News International's new Sunday edition of The Sun.
Paddy Power attempts to move on from transgender storm with chav ad
Paddy Power attempts to move on from transgender storm with chav ad
by Matthew Chapman
24 February 2012, 11:16AM
Paddy Power is attempting to counter the backlash it has received from the transgender community by rolling out a YouTube ad about "chavs" that is attracting a more positive reaction from viewers and 10 times more "likes" than "dislikes".
Man City's Kompany hosts post-match interview on Facebook and Twitter
Man City's Kompany hosts post-match interview on Facebook and Twitter
by Sarah Shearman
24 February 2012, 09:03AM
Manchester City captain Vincent Kompany is choosing social media over TV to host a live post-match interview with fans, as part of the football club's digital drive.
Google tipped to install former UK chief to head Motorola Mobility
Google tipped to install former UK chief to head Motorola Mobility
by Sarah Shearman
24 February 2012, 09:20AM
Google is planning to replace Motorola Mobility chief executive Sanjay Jha with its own Dennis Woodside, who was formerly UK president of Google Americas after a spell in the UK, according to reports.
Two thirds of Brits express annoyance over mobile advertising
Two thirds of Brits express annoyance over mobile advertising
by Matthew Chapman
24 February 2012, 08:40AM
Almost two thirds of Brits (64%) said mobile phones were the most unacceptable device on which to receive unwanted advertising, according to research by YouGov.
Campaign Viral Chart: M&Ms Super Bowl climbs to top spot
Campaign Viral Chart: M&Ms Super Bowl climbs to top spot
by Ben Hall
24 February 2012, 08:39AM
A Super Bowl ad for M&Ms has finally made it into first position following a two-week run in second place, while Ecotricity's collapsing cooling towers film has climbed into second place.
Block out the hype and rethink gamification
Block out the hype and rethink gamification
by Joseph Kay
24 February 2012, 08:30AM
Game mechanics can help us to influence behaviour but only if they are used the right way, writes Joseph Kay, planner, LBi.
Brand barometer: Social media performance of Mercedes-Benz
Brand barometer: Social media performance of Mercedes-Benz
by Gemma Charles
24 February 2012, 08:00AM
A look at the performance of Mercedes-Benz in social media over the past four months.
Think BR: Google+ v Facebook - the real battle begins
Think BR: Google+ v Facebook - the real battle begins
by Tom Smith
24 February 2012, 08:00AM
New data indicates that Google can capitalise on Facebook fatigue and become a major player in social, writes Tom Smith, founder of GlobalWebIndex.
Promotional feature: How did easyJet fill two extra planes per minute using personalised web experiences?

Are you using the insight and intelligence your web visitors provide to adapt and personalise your web experiences?

Find out about easyJet's best ever January Sale at Digital Trendspot 2012.

Also in the news
Brands 'must give consumers a reason to talk back in social media', says Twitter's Daisley
by Sarah Shearman, 23 February 2012, 04:10PM
MailOnline nears 100m 'unique browsers'
by Arif Durrani, 23 February 2012, 02:54PM
Brands told to create social experiences to answer specific objectives
by Arif Durrani, 23 February 2012, 01:31PM
SAS moves into real-time bidding arena
by Daniel Farey-Jones, 23 February 2012, 01:00PM
Ryanair bets on 888.com deal
by Loulla-Mae Eleftheriou-Smith, 23 February 2012, 11:42AM
From the blogs
Tweeting too much is unhealthy, says Twitter's Biz Stone
@gordonmacmillan
24 February 2012, 11:59AM
Could Fringe be the first TV show saved by a hashtag?
@gordonmacmillan
24 February 2012, 11:14AM
Six presentations from Search Engine Strategies
Andrew Girdwood
24 February 2012, 10:30AM
Social web bots
Greg Taylor
24 February 2012, 10:02AM
Miliband pressure sees Labour peer pull out of Sun on Sunday column
@gordonmacmillan
24 February 2012, 9:55AM
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