A Marketer's Guide to Pinterest [infographic] | Polly Becker | 29 February 2012, 1:42PM | You can not escape Pinterest this month. Even we’re at it with our infographic board. This infographic is particularly timely and useful that looks at how the explosive popularity has made Pinterest such a fast-growing social site and how since many of these "pinnable" images are actually marketing materials brands can use them to promote their products and establish their brand personalities in a highly sharable forum.
| | | Commentators have dismissed Google+ but brands should be taking it very seriously | Tom Jordan | 29 February 2012, 11:58AM | Despite the impressive figures released by Google (600,000 sign ups a day and over 60 million users) there is no avoiding the feeling of tumbleweed that hits you as soon as you log into Google+. The only posts seems to be from people who work for Google, and the vast majority of my friends on the network haven't contributed new content in weeks or even months.
| | | | | Sex, drugs and rock 'n roll, but which ones can you see on Facebook? | Joanna Morley | 28 February 2012, 2:54PM | The revelation of Facebook's censorship rules has shocked millions around the world. Let's recap briefly. A document given to the staff of a third party content moderation firm by a former disgruntled Facebook moderator, tells them that any obvious sexual activity, even if naked flesh is hidden from view must be deleted immediately by Facebook staff. However, deep flesh wounds and excessive blood are okay to show as are crushed heads and limbs okay as long as no insides are showing. However, depictions of illegal drug use should be deleted, moderators are told, except marijuana, unless the context is clear that the poster is selling/buying/growing.
| | | Twitter being turned into "vast market-research enterprise" as tweet archive opened up | @gordonmacmillan | 28 February 2012, 12:20PM | Twitter has signed a deal with a UK based technology company, called Datasift, that will make a two year archive of tweets available to businesses. It will allow firms to search through tweets, and mine the data for market research purposes, all the way back to January 2010. Until now firms could only search back over a 30 day period.
| | | | | Yahoo! threatens Facebook with lawsuit over patents | @gordonmacmillan | 28 February 2012, 10:04AM | The New York Times reports that Yahoo! is looking to force Facebook into licensing as many as 20 patents for technologies, which include advertising, the personalisation of web, social networking and messaging.
| | | Los Angeles Times latest to put up a paywall | @gordonmacmillan | 27 February 2012, 4:17PM | The Los Angeles Times is to become the latest major online newspaper to put up a paywall. It announced its plans at the weekend and says it will begin charging from next week.
| | | Livingstone team launches "chicken feed" site as it presses attack on Boris | @gordonmacmillan | 27 February 2012, 12:46PM | Ken Livingstone’s team has launched a new website today as Labour presses its attack on Conservative Boris Johnson and his second job with the Daily Telegraph, which pays him £250,000 a year. Combined with his job as London Mayor earns him £400,000 a year.
| | | 60 seconds in social media [infographic] | Polly Becker | 27 February 2012, 11:37AM | Nicholas Cage would have trouble driving this lot away. Every minute in social media there are millions of interactions taking place - they happen on Pinterest, Foursquare, Flickr, Tagged, LinkedIn,StumbleUpon, Twitter, Facebook and YouTube as detailed by this nice infographic here detailing what can happen in a mere 60 seconds in social media.
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