Wednesday, 29 February 2012

The Wall > A Marketer's Guide to Pinterest

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A Marketer's Guide to Pinterest [infographic]
Polly Becker
29 February 2012, 1:42PM

You can not escape Pinterest this month. Even we’re at it with our infographic board.

This infographic is particularly timely and useful that looks at how the explosive popularity has made Pinterest such a fast-growing social site and how since many of these "pinnable" images are actually marketing materials brands can use them to promote their products and establish their brand personalities in a highly sharable forum.

Commentators have dismissed Google+ but brands should be taking it very seriously
Tom Jordan
29 February 2012, 11:58AM

Despite the impressive figures released by Google (600,000 sign ups a day and over 60 million users) there is no avoiding the feeling of tumbleweed that hits you as soon as you log into Google+. The only posts seems to be from people who work for Google, and the vast majority of my friends on the network haven't contributed new content in weeks or even months.

As Twitter launches mobile ads ? 66% says they don't want smartphone ads [infographic]
@gordonmacmillan
29 February 2012, 9:23AM

Yesterday we heard that Facebook users will quit the social network over ‘too many ads, ahead of its mobile ad launch, and today we hear Twitter is to extend its Promoted Tweets ads to Twitter iPhone and Android apps.

Sex, drugs and rock 'n roll, but which ones can you see on Facebook?
Joanna Morley
28 February 2012, 2:54PM

The revelation of Facebook's censorship rules has shocked millions around the world.

Let's recap briefly. A document given to the staff of a third party content moderation firm by a former disgruntled Facebook moderator, tells them that any obvious sexual activity, even if naked flesh is hidden from view must be deleted immediately by Facebook staff. However, deep flesh wounds and excessive blood are okay to show as are crushed heads and limbs okay as long as no insides are showing. However, depictions of illegal drug use should be deleted, moderators are told, except marijuana, unless the context is clear that the poster is selling/buying/growing.

Twitter being turned into "vast market-research enterprise" as tweet archive opened up
@gordonmacmillan
28 February 2012, 12:20PM

Companies now working behind the screen to mine Twitter dataTwitter has signed a deal with a UK based technology company, called Datasift, that will make a two year archive of tweets available to businesses. It will allow firms to search through tweets, and mine the data for market research purposes, all the way back to January 2010. Until now firms could only search back over a 30 day period.

Facebook users claim they will quit site over 'too much advertising'
Jennifer Whitehead
28 February 2012, 10:50AM

Facebook: users say they'll leave, but will they follow through?

Facebook users in the UK and America are saying that they will quit Facebook if they are subjected to "too much advertising".

Yahoo! threatens Facebook with lawsuit over patents
@gordonmacmillan
28 February 2012, 10:04AM

The New York Times reports that Yahoo! is looking to force Facebook into licensing as many as 20 patents for technologies, which include advertising, the personalisation of web, social networking and messaging.

Los Angeles Times latest to put up a paywall
@gordonmacmillan
27 February 2012, 4:17PM

The Los Angeles Times is to become the latest major online newspaper to put up a paywall. It announced its plans at the weekend and says it will begin charging from next week.

Livingstone team launches "chicken feed" site as it presses attack on Boris
@gordonmacmillan
27 February 2012, 12:46PM

Ken Livingstone’s team has launched a new website today as Labour presses its attack on Conservative Boris Johnson and his second job with the Daily Telegraph, which pays him £250,000 a year. Combined with his job as London Mayor earns him £400,000 a year.

60 seconds in social media [infographic]
Polly Becker
27 February 2012, 11:37AM

Gone in 60 seconds - 175,000 tweets that isNicholas Cage would have trouble driving this lot away. Every minute in social media there are millions of interactions taking place - they happen on Pinterest, Foursquare, Flickr, Tagged, LinkedIn,StumbleUpon, Twitter, Facebook and YouTube as detailed by this nice infographic here detailing what can happen in a mere 60 seconds in social media.

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