Thursday 16 February 2012

Data and Direct Bulletin from Brand Republic - Peroni, AIS, Derek Holder, Tesco, Rapp, Marmite

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Arc lands DM for SABMiller's Peroni
Arc lands DM for SABMiller's Peroni
by Sara Kimberley
16 February 2012, 10:40AM
SABMiller has hired Arc to handle direct marketing for Peroni Nastro Azzurro.
Neil Kleiner heads new AIS Social division
Neil Kleiner heads new AIS Social division
by Sara Kimberley
16 February 2012, 11:00AM
Archibald Ingall Stretton is launching a social media division, called AIS Social.
Tributes paid to 'pivotal' IDM founder Derek Holder
Tributes paid to 'pivotal' IDM founder Derek Holder
by Daniel Farey-Jones
16 February 2012, 04:25PM
Praise has been pouring in from across the marketing industry for Professor Derek Holder, the founder and managing director of the Institute of Direct Marketing (IDM), who passed away earlier this week.
Tesco must find a new role for Clubcard
Tesco must find a new role for Clubcard
by David Benady
15 February 2012, 10:00AM
Clubcard was once the golden goose of marketing, but should Tesco re-evaluate what the scheme means to consumers, asks Alan Mitchell
Rapp creative directors poached by Pulse
Rapp creative directors poached by Pulse
by Daniel Farey-Jones
10 February 2012, 12:41PM
Rapp creative duo Magnus Thorne and Paul Turner have moved to engagement and activation agency Pulse Group, as executive creative directors.
JWT lands Army ad contract
JWT lands Army ad contract
by Jeremy Lee
14 February 2012, 10:26AM
JWT has captured the Army's advertising account following an epic three-year pitch.
CREATIVE STRATEGY: T-Mobile proves consistently high quality is no joke
CREATIVE STRATEGY: T-Mobile proves consistently high quality is no joke
by Simon S Kershaw
15 February 2012, 03:24PM
As a VW Golf loyalist, I was pleased to read recently that the advertiser is the most awarded client in the world. Ever. Few brand owners can boast such consistently high quality work.
Marmite aims to spread love with Facebook e-cards
Marmite aims to spread love with Facebook e-cards
by Sarah Shearman
10 February 2012, 09:15AM
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.
Zeebox rolls out click-to-buy function
Zeebox rolls out click-to-buy function
by Maisie McCabe
09 February 2012, 12:42PM
Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.
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