Friday, 3 February 2012

Marketing Daily - Are marketers too fickle when it comes agency relationships? Plus Premier Foods, Chrysler, Virgin Media, and Barbour

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Are marketers too fickle when it comes agency relationships?
David Benady,
03 February 2012
 

Some of the UK's biggest brands are built on long-standing relationships with...

Are marketers too fickle when it comes agency relationships?
 
 
Goldstone to exit Premier Foods
John Reynolds,
03 February 2012
 

Troubled food company Premier Foods is parting company with group marketing director...

Hovis: 'go on lad' TV campaign
 
 
Chrysler re-launches with £10m Super Bowl campaign
Alex Brownsell,
03 February 2012
 

Car brand Chrysler is kicking off a £10m campaign to re-launch the...

Chrysler: £10m UK re-launch campaign
 
 
Supermarket sweep for in-store Wi-Fi
Matthew Chapman,
03 February 2012
 

All the big four supermarkets are now trialling Wi-Fi for customers in...

Tesco: rolls out W-Fi in superstores
 
 
Do consumers really care about eco-packaging?
David Benady,
03 February 2012
 

Brands are under pressure to make their packaging sustainable, but does a...

Do consumers really care about eco-packaging?
 
 
Virgin Media and BT handed advantage in broadband marketing battle
Matthew Chapman,
03 February 2012
 

Only Virgin Media and BT will be able to advertise broadband speeds...

Broadband speeds: updated guidance will regulate marketing claims made by brands
 
 
TfL's Chris Macleod on marketing's battle against Olympic gridlock
Gemma Charles,
03 February 2012
 

The Transport for London marketing director's preparations for the London 2012 Olympics...

TfL marketing director Chris Macleod
 
 
VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
03 February 2012
 

Chris Macleod, Transport for London's marketing director, gives his advice to new...

Chris Macleod: marketing director, Transport for London
 
 
 
Also in the News
 
Barbour shells out on search ads to fight fakes
Loulla-Mae Eleftheriou-Smith,
03 February 2012
 
Escada relaunches 90s perfume range on Facebook
Loulla-Mae Eleftheriou-Smith,
03 February 2012
 
BT broadband customer base reaches 6.1 million
John Reynolds,
03 February 2012
 
 
 
Blogs
 
 
When is a tiger not a tiger?
Jonathan Weeks
 

In the past few weeks a letter sent to Sainsbury's Customer Service by a 3...

 
 
Is Twitter biting the hand that feeds it?
Chris Barraclough
 

A couple of things have happened recently that have put brands on Twitter under the spotlight. Firstly there was...

 
 
Online Marketing: The Great Inbound Shift
John Hornell
 

Have you heard of the Great Vowel Shift? A monumental phonological development, which took place...

 
 
Big Data â€" big problem or big deal?
Nick Fuller
 

McKinsey's coining of the term 'Big Data' has given a name to something with which...

 
 
This blog has been censored â€" in Bognor Regis
Mark Tomkins, TDA
 

Actually, this could soon happen to your latest Tweet. That's because Twitter has just announced...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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