Thursday 23 February 2012

Campaign Daily Fix - M&C Saatchi, Kaspersky, Tiger beer, Radisson, Rank Interactive, Daily Diary, MCHI

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Latest News
M&C Saatchi hires Elspeth Lynn as executive creative director
by Sara Kimberley,
23 February 2012, 08:00AM
M&C Saatchi hires Elspeth Lynn as executive creative director
M&C Saatchi UK has ended its search for a group executive creative director with the appointment of Elspeth Lynn.
Kaspersky opens talks with ad agencies
by Anne Cassidy,
23 February 2012, 08:00AM
Kaspersky opens talks with ad agencies
Kaspersky, the anti-virus software manufacturer, is conducting a review of its international ad account.
Tiger beer kicks off global advertising review
by Sara Kimberley,
23 February 2012, 08:00AM
Tiger beer kicks off global advertising review
Asia Pacific Breweries is reviewing the global advertising arrangements for its Tiger beer brand.
Agencies line up for Radisson ad brief
by Anne Cassidy,
23 February 2012, 08:00AM
Agencies line up for Radisson ad brief
Radisson Hotels is on the hunt for an agency to handle its UK advertising business.
Rank Interactive calls £7m creative and media review
by Maisie McCabe,
23 February 2012, 08:00AM
Rank Interactive calls £7m creative and media review
Rank Interactive, the betting group, is talking to agencies about its £7 million creative and media planning and buying accounts for the online gambling sites Blue Square, Mecca Bingo and Grosvenor Casinos.
Daily Diary
23 February 2012, 10:38AM
Daily Diary
Sneezing so hard your ponytail falls out is never a good look, especially when you're pitching in front of Richard Branson for Virgin Media.
MCHI rebrands as M/SIX and announces new positioning
by Maisie McCabe,
23 February 2012, 10:55AM
MCHI rebrands as M/SIX and announces new positioning
MCHI, the media agency joint venture between CHI & Partners and WPP, has rebranded itself as M/SIX as part of a new positioning around the idea of "six degree thinking".
Latest Work
REN 'clean skin' by Dare
22 February 2012, 10:20AM
REN 'clean skin' by Dare
REN has released an 18-rated film on YouTube, which has received more than 175,000 views since its launch last week.
Lactofree 'listen up hedgehogs' by Wieden & Kennedy
22 February 2012, 09:59AM
Lactofree 'listen up hedgehogs' by Wieden & Kennedy
Wieden & Kennedy has created a spot for Lactofree that breaks during Coronation Street today (Thursday).
PlayStation Vita 'my world in play' by Drum
22 February 2012, 09:30AM
PlayStation Vita 'my world in play' by Drum
Drum has created a film for PlayStation Vita in the UK starring the hip-hop act Rizzle Kicks.
Halifax 'furry hero' by Adam & Eve
21 February 2012, 02:05PM
Halifax 'furry hero' by Adam & Eve
Adam & Eve has created an ad for Halifax's home insurance offering.
Carling Chrome 'anticipation' by VCCP Blue
20 February 2012, 02:31PM
Carling Chrome 'anticipation' by VCCP Blue
The first TV ad for Carling Chrome, the new premium lager from Molson Coors, launches today (21 February), during the Brit Awards, as part of a £7 million marketing campaign.
Also in the News
STV forecasts 4% TV ad revenue decline in Q1
by Maisie McCabe, 23 February 2012, 12:23PM
AOL partners Promote Iceland for pan-Euro campaign
by Loulla-Mae Eleftheriou-Smith, 23 February 2012, 11:09AM
Absolute and Bauer win BT Live London broadcasting rights
by Jeremy King, 23 February 2012, 10:07AM
Google to pilot cable TV service
by Daniel Farey-Jones, 23 February 2012, 09:54AM
Latest Blog Entries
Whose going to pay to watch football ?
MARTIN BOWLEY, 23 February 2012, 7:02AM
Engaging the senses
Tara Beard-Knowland, 22 February 2012, 3:02PM
WIN-WIN MARKETING
Dave Trott, 21 February 2012, 8:02AM
1 to 1 Social CRM - why weren't we doing it last year?
suemaclure, 20 February 2012, 11:02AM
The Elevator Pitch
Jonathan Akwue, 16 February 2012, 2:02PM
DEDUCTIVE v INDUCTIVE REASONING
Dave Trott, 14 February 2012, 9:02AM
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