Marketing Daily - BT to sponsor 'London Live' Olympic entertainment events; plus Umbro sidelines John Terry, Reebok, Vimto, and the Queen

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View in web browser View text-only version   Breaking news from Marketing February 2012   Latest News   BT to sponsor 'London Live' Olympic entertainment events Matthew Chapman, 07 February 2012   BT is to sponsor a series of live screenings and music concerts...     Umbro sidelines John Terry from ad campaigns John Reynolds, 07 February 2012   Sports brand Umbro is seeking fresh football brand ambassadors, with former England...     Branding 'police' mask non-sponsor logos at Olympic venues Rachel Barnes, 07 February 2012   Kimberly-Clark is one of several companies that will find its brand logos...     All Her Majesty's brands: 10 brands the Queen can't live without Staff, 07 February 2012   To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it...     Reebok set to relaunch controversial EasyTone shoes range Sarah Shearman, 07 February 2012   Reebok is mounting a European relaunch of its EasyTone sports shoes, backed...     Ex-Camelot commercial chief lands Diamond Jubilee post Gemma Charles, 07 February 2012   Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to...     Vimto shifts marketing spend with increased digital investment Sarah Shearman, 07 February 2012   Vimto is shifting its marketing spend from TV to digital, as the...       Also in the News   Sports Relief launches mobile app to drum up support Sarah Shearman, 07 February 2012   Groupon buys data start-up Adku to boost personalisation Sarah Shearman, 07 February 2012   Warburtons parts company with marketing director Hayes John Reynolds, 06 February 2012       Blogs     Will behavioural targeting be banned? Alan Mitchell   I'm still trying to get my head around the implications of the new draft EU data protection regulations. One thing...     When is a tiger not a tiger? Jonathan Weeks   In the past few weeks a letter sent to Sainsbury's Customer Service by a 3...     Is Twitter biting the hand that feeds it? Chris Barraclough   A couple of things have happened recently that have put brands on Twitter under the spotlight. Firstly there was...     Online Marketing: The Great Inbound Shift John Hornell   Have you heard of the Great Vowel Shift? A monumental phonological development, which took place...     Big Data â€" big problem or big deal? 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