Thursday 23 February 2012

Marketing Daily - Thomson and First Choice must 'stand for something', says TUI's top marketer; plus Ryanair, AOL, HTC, and Grand Marnier

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
VIDEO: Thomson and First Choice must 'stand for something', says TUI's Ellis
Ben Hall,
23 February 2012
 

TUI marketing director, Jeremy Ellis, says the biggest challenge facing him is...

Jeremy Ellis, marketing director, TUI UK
 
 
Ryanair bets on 888.com deal
Loulla-Mae Eleftheriou-Smith,
23 February 2012
 

Ryanair has teamed up with online betting service 888.com to roll out...

Ryanair: signs deal with 888.com
 
 
Brands told to create social experiences to answer specific objectives
Arif Durrani,
23 February 2012
 

The brand website is "fast becoming a one-dimensional experience that is being...

UM's Wave 6: brands urged to make strategic use of social media.
 
 
New Covent Garden Food competition hit by complaints
John Reynolds,
23 February 2012
 

The New Covent Garden Food company has found itself with egg on...

New Covent Garden Food: 'win a farm' competition
 
 
AOL partners Promote Iceland for pan-Euro campaign
Loulla-Mae Eleftheriou-Smith,
23 February 2012
 

AOL has partnered with tourism body Promote Iceland to see the launch...

Huffington Post: runs Iceland campaign
 
 
Brand Health Check: HTC
Matthew Chapman,
23 February 2012
 

The smartphone-maker has lost momentum and failed to impress in the US.

HTC: sales drop
 
 
Consumers use social commerce to validate purchases with peers
Nicola Clark,
23 February 2012
 

Consumers are using social commerce applications to give their purchases the "validation...

David Rowan: editor of Wired magazine (Pic: Colin Stout)
 
 
My Secret Work Weapon: Treat consumers as you would treat your friends
Patrick Venning,
23 February 2012
 

Patrick Venning, Marketing director, Pernod Ricard UK, on his strategy for success.

My Secret Work Weapon: Treat consumers as you would treat your friends
 
 
 
Also in the News
 
Sainsbury's extends Nectar partnership for seven years
Matthew Chapman,
23 February 2012
 
Grand Marnier sponsors online celebrity cocktail-making show
Gemma Charles,
23 February 2012
 
Morrisons ups fuel ante with 15p-off offer
Matthew Chapman,
23 February 2012
 
Love Home Swap to ramp up marketing and partner with Mumsnet
Loulla-Mae Eleftheriou-Smith,
23 February 2012
 
 
 
Blogs
 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
Bed-hopping is a no-brainer
Heather Westgate, TDA
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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