Digital AM - Marmite, Clarks, IAB, Google, Viral chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Marmite aims to spread love with Facebook e-cards by Sarah Shearman 10 February 2012, 09:15AM Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day. Clarks launches AR campaign for Spring collection by Matthew Chapman 10 February 2012, 09:30AM Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection. Brands struggling to follow consumer journey online, finds IAB by Sarah Shearman 10 February 2012, 11:52AM Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB). Google 'to launch own-brand entertainment hardware' by Matthew Chapman 10 February 2012, 11:20AM Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports. Campaign Viral Chart: Chevy Super Bowl music video rises to top by Ben Hall 10 February 2012, 08:20AM A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares. Promotional feature: Are 'Adaptive Web Experiences' going to be a game-changer for the future? Do you sense-and-adapt to your customers' needs?  Or are you in the danger of walking into digital quicksand? Join your fellow marketers at Digital Trendspot 2012 to find out. Also in the news Cookie consent: how to stay on the right side of the law by Rachel Barnes, 09 February 2012, 11:30AM Zeebox rolls out click-to-buy function by Maisie McCabe, 09 February 2012, 12:42PM M&S brings Valentine's Day model to life by Matthew Chapman, 09 February 2012, 12:25PM Groupon reins in marketing spend as it reports loss of $42.7m by Sarah Shearman, 09 February 2012, 11:02AM Hi-Media picks up Thomas Cook online ad sales by Daniel Farey-Jones, 09 February 2012, 10:30AM From the blogs The rise of the virtual stores, Tesco expands virtual shopping Polly Becker 10 February 2012, 11:49AM LinkedIn hits 150 million registered users @gordonmacmillan 10 February 2012, 10:58AM Braille burger Greg Taylor 10 February 2012, 10:40AM The complete history of marketing from moveable type to social media [infographic] Polly Becker 10 February 2012, 10:04AM The race to find new Facebook fans - is it ethical to buy them? Mark Macias 10 February 2012, 9:01AM Latest jobs Freelance Editor, Motions Graphic Designer London Recruiter Blue Skies Marketing Recruitment Salary Flexible Location London Senior Artworker - Packaging bias Recruiter Blue Skies Marketing Recruitment Salary £25000 to £28000 per annum Location Derbyshire Creative Services Manager Recruiter Gemini Search Salary £35000 - £40000 per annum Location London Mid weight Project Manager Recruiter Gemini Search Salary £40000 per annum Location London Head of Retail Marketing Recruiter Freedom Recruitment Limited Salary negotiable Location North West England Freelance Editor, Motions Graphic Designer London Recruiter Blue Skies Marketing Recruitment Salary Flexible Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders