Friday 24 February 2012

Marketing Daily - Procter & Gamble chief lays out $1bn marketing efficiency vision; plus Google and Motorola, Lynx, and Manchester City FC

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
P&G chief lays out $1bn marketing efficiency vision
Daniel Farey-Jones,
24 February 2012
 

P&G's chief executive Bob McDonald has promised to deliver $1bn (£632m) in...

Bob McDonald: P&G's chief executive
 
 
Digital killed the marketing star
Eva MacIntosh,
24 February 2012
 

With some Facebook campaigns now showing significant ROI, do recent cuts at...

Digital killed the marketing star
 
 
Google tipped to install former UK chief to head Motorola Mobility
Sarah Shearman,
24 February 2012
 

Google is planning to replace Motorola Mobility chief executive Sanjay Jha with...

Dennis Woodside: tipped to head Motorola Mobility
 
 
T-Mobile, O2 and Vodafone targeted by anti-Sun campaign
Maisie McCabe,
24 February 2012
 

T-Mobile, O2 and Vodafone's Facebook sites have been inundated with hundreds of...

T-Mobile: Facebook page targeted in anti-Sun protest
 
 
Lynx unleashes more chaos in Attract drive
Loulla-Mae Eleftheriou-Smith,
24 February 2012
 

Lynx, the Unilever-owned personal care brand, is launching the next push for...

Lynx: rolls out 'attract' activity
 
 
Man City's Kompany hosts post-match interview on Facebook and Twitter
Sarah Shearman,
24 February 2012
 

Manchester City captain Vincent Kompany is choosing social media over TV to...

Vincent Kompany: Manchester City captain to host interview on Twitter
 
 
Two thirds of Brits express annoyance over mobile advertising
Matthew Chapman,
24 February 2012
 

Almost two thirds of Brits (64%) said mobile phones were the most...

Mobile phones: unwanted ads exasperate Brits
 
 
Optimum Nutrition aims for UK expansion with rugby sponsorship
Alex Brownsell,
24 February 2012
 

Optimum Nutrition, the US sports nutrition brand, is aiming to expand its...

Optimum Nutrition: sponsors Irish rugby union star Rob Kearney
 
 
 
Also in the News
 
Brand barometer: Social media performance of Mercedes-Benz
Gemma Charles,
24 February 2012
 
Brand barometer: Supermarkets, which one is most prominent online?
Gemma Charles,
24 February 2012
 
Marketing Guru on... avoiding chaos in the search for international growth
Mhairi McEwan,
24 February 2012
 
 
 
Blogs
 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
Bed-hopping is a no-brainer
Heather Westgate, TDA
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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