Digital AM - Volvic, Ogilvy & Mather, AOL, Google, Mumsnet

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news MEC to lead digital strategy for Volvic by Maisie McCabe 23 February 2012, 11:25AM Volvic, the Danone water brand, has appointed MEC Interaction to lead and implement its digital strategy after a competitive pitch. Ryan takes top role at Social@Ogilvy by Sara Kimberley 23 February 2012, 11:25AM Ogilvy & Mather UK has appointed Leo Ryan as the group head of social to lead its new Social@Ogilvy practice in London. AOL partners Promote Iceland for pan-Euro campaign by Loulla-Mae Eleftheriou-Smith 23 February 2012, 11:09AM AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog, in a cross-platform pan-European marketing campaign that aims to raise awareness of Iceland as a year-round holiday destination. Google to pilot cable TV service by Daniel Farey-Jones 23 February 2012, 09:54AM Google looks set to enter the TV distribution arena in competition with cable TV companies, with a pilot service in Kansas City, according to reports. Love Home Swap to ramp up marketing and partner with Mumsnet by Loulla-Mae Eleftheriou-Smith 23 February 2012, 08:46AM Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date in a bid to boost trust and awareness, as well as striking a partnership with Mumsnet. Grand Marnier sponsors online celebrity cocktail-making show by Gemma Charles 23 February 2012, 08:00AM Grand Marnier has signed up to sponsor a digital mini-series that features celebrities, including TV presenters Donna Air and Natalie Pinkham, being taught how to make cocktails. Consumers use social commerce to validate purchases with peers by Nicola Clark 23 February 2012, 08:00AM Consumers are using social commerce applications to give their purchases the "validation of the crowd". Promotional feature: How did easyJet fill two extra planes per minute using personalised web experiences? Are you using the insight and intelligence your web visitors provide to adapt and personalise your web experiences? Find out about easyJet's best ever January Sale at Digital Trendspot 2012. Also in the news Unilever appoints R/GA to global deodorant brief by Matthew Chapman, 21 February 2012, 12:38PM IGN partners with Pearl & Dean for Mass Effect 3 campaign by Daniel Farey-Jones, 21 February 2012, 11:44AM M&S brings discount Outlet offering online by Matthew Chapman, 21 February 2012, 11:00AM RBS-branded rugby app converts 50,000 downloads by Daniel Farey-Jones, 21 February 2012, 09:35AM From the blogs Five things you need to know about how brands use weibo in China Polly Becker 23 February 2012, 11:17AM UK's 'Tech Influence 25? of 2012 revealed Martin Loat 23 February 2012, 10:24AM Grab a growler Greg Taylor 23 February 2012, 10:17AM Sun on Sunday signs Nancy Dell'Olio and Toby Young @gordonmacmillan 23 February 2012, 9:38AM Sky at a crossroads? David Brennan 23 February 2012, 9:32AM Latest jobs Head of Agency Marketing Recruiter KAE Salary £55,000-£65,000 + benefits Location SE1 8NL Account Executive - Travel - London - ££neg Recruiter Blue Skies Marketing Recruitment Salary £0 per annum Location London Account Director - Strategic Marketing Recruiter Salt Salary £65000 - £78000 per annum + bonus and bens Location London Account Manager Recruiter Stopgap Salary £30000 - £40000 per annum Location London Technical Director Recruiter Xchangeteam Salary £60000 - £75000 per annum + bens Location London Account Manager-Leading Experiential Agency-London Recruiter round8 Salary Up to 36K Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders