| Latest news | |  | | | | | Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times. | | |  | | | | | Automotive ads reigned triumphantly once again at this year's Super Bowl, with Honda and Volkswagen among the most popular. | | |  | | | | | The Department of Health has launched its first Change4Life ad focused solely on encouraging sensible alcohol consumption. | | |  | | | | | MEC has hired former Media Brands mobile strategist Jide Sobo as its head of mobile. | | |  | | | | | Unilever has introduced 'The Cleaner', the man whose job it is to clean up any tell-tale signs of partying, in a new campaign for its Axe brand (known as Lynx in the UK) in Argentina. | | |  | | | | | Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid centre mini ice-cream pot, which will debut in Tesco later this month. | | |  | | | | | Vevo, the online music video platform, is introducing its 'Lift' promotion for emerging artists to the UK, starting with Sony Music artist Labrinth. | | |  | | | | | McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made. | | | | | Opinion | |  | | | | | With Facebook revenues accelerating past $4bn a year and a projected stock market value of $100bn, Bob Willott asks whether the phenomenon is here to stay | | |  | | | | | It's all going on. Massive institutions have collapsed and many continue to wobble. | | | | | Intelligence | |  | | | | | The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles. | | |  | | | | | New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media. | | |  | | | | | Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Account Director | | Recruiter Dynamic New Alliances | | Salary Up to £45K | | Location London | | | | |  | | |
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