Digital AM - Vimto, Groupon, Microsoft, TMG, Sports Relief

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Vimto shifts marketing spend with increased digital investment by Sarah Shearman 07 February 2012, 08:30AM Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its growing online fan base. Groupon buys data start-up Adku to boost personalisation by Sarah Shearman 07 February 2012, 10:03AM Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m). Microsoft hires Mandeep Mason to head up EMEA mobile ad sales by Sarah Shearman 07 February 2012, 11:07AM Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue streams. TMG promotes Edward Roussel in digital overhaul by John Reynolds 07 February 2012, 10:33AM Telegraph Media Group (TMG), the publisher of the Daily Telegraph, has made a number of digital appointments, including promoting its digital editor Edward Roussel to the new role of executive editor digital. Sports Relief launches mobile app to drum up support by Sarah Shearman 07 February 2012, 10:15AM Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both Android and iPhone devices, which will feature news and behind-the scenes-celebrity gossip for its flagship weekend event in March. Promotional feature: Are 'Adaptive Web Experiences' going to be a game-changer for the future? Do you sense-and-adapt to your customers' needs? Or are you in the danger of walking into digital quicksand? Join your fellow marketers at Digital Trendspot 2012 to find out. Also in the news Tribal DDB wins Guinness visitor attraction brief by Sarah Shearman, 06 February 2012, 04:13PM Facebook 'likely to roll out mobile ads in weeks' by Sarah Shearman, 06 February 2012, 09:11AM Vevo promotes Labrinth with 'Lift' promotion by Sarah Shearman, 06 February 2012, 09:03AM MEC appoints Jide Sobo to head of mobile role by Matthew Chapman, 06 February 2012, 09:30AM From the blogs Why all the fuss about social TV? Rhys McLachlan 07 February 2012, 11:04AM "If you don't get on this wagon now, you're going to be left behind" Sue Unerman 07 February 2012, 10:56AM Social Snapshot: UK retail and social media (Part 1: Casual Outdoor Fashion) Jonny Rosemont 07 February 2012, 10:28AM Looking East - Jakarta Insight International 07 February 2012, 10:24AM WHAT DOES EXPERT OPINION COST? Dave Trott 07 February 2012, 9:02AM Latest jobs B2B Senior Marketing Account Manager Recruiter Blue Tree Recruits Salary £30,000 to £35,000 per annum Location Shere SENIOR CONTENT MANAGER - (YOUTH ENGAGEMENT AGENCY) - LONDON Recruiter Guru Careers Salary Up to £35K Location London (SW9) Account Manager Recruiter Williams F1 Salary Consummate to experience Location Grove, Oxfordshire Head of Digital Recruiter Creative Recruitment Salary £40000 - £55000 per annum Location City of London Marketing Executive Recruiter Creative Recruitment Salary £25000 - £35000 per annum Location City of London Product Specialist for Mobile Music App - Stylish Eyes Only Recruiter Propel Salary £35000 - £45000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders