The Wall > Social Brands 100: How we rank the brands; Guardian still leads as PoliticsHome editor shoots to top of Portland NewsTweet Index; Why Google Plus matters for your search strategy

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Social Brands 100: How we rank the brands Maeve OSullivan 15 February 2012, 2:20PM This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100. How do you measure one social brand against another? That is the challenge that we face as we put together the Social Brands 100 ranking, and because social media is a constantly evolving landscape, our methodology has to evolve as well. Guardian Still leads as PoliticsHome editor shoots to top of Portland NewsTweet Index @gordonmacmillan 15 February 2012, 12:13PM PR firm Portland has released its second NewsTweet Index, which has propelled PoliticsHome.com editor, Paul Waugh (@paulwaugh), to the number one spot in the top 50. Waugh is also the only journalist in the list not from a major media group. Why Google Plus matters for your search strategy Marc Blinder 15 February 2012, 10:53AM In a recent webinar for brands and agencies on the impact of Google Plus on search, we polled over 470 attendees to see how they're using the new(ish) network. Around 60 per cent of brands we polled have a page, but in very early stage. Around the same number thought it would impact their search strategy (and around 35 per cent didn't yet know enough about Google Plus to know how this impact would manifest itself). When is Media not Media? When it's Social media @gordonmacmillan 15 February 2012, 10:27AM Interesting piece by Nick Bailey, a creative director at digital agency AKQA Amsterdam, on why he thinks social media isn’t really media at all. He makes a lot of good points, but I think he is also wrong as he falls into the trap of trying to directly compared traditional media and social media and of course they are different in a great many ways. Social Customer Service: the Top Ten Essentials Steve Richards 14 February 2012, 3:56PM Everyone's talking about social media and customer service. We've put together our top 10 things to do if you're getting into social customer service. From listening effectively, to being properly resourced, responsive and ensuring that your social media is joined up with other parts of business. Any we've missed? Obama talks hashtags as White House pushes #40dollars campaign @gordonmacmillan 14 February 2012, 3:50PM It shouldn’t be a surprise, but it is when you hear President Barack Obama telling Americans that they need to get online and tweet using the #40dollars hashtag to remind law makers what the loss of $40 means to them. That’s social media from the top. Want your relationship to last until next Valentine's Day? Then don't tweet about it Kate Bussmann 14 February 2012, 12:07PM Last week, Twitter published some handy ideas of how you could use the site to do something romantic for Valentine's Day. "Ask friends and family to share adorable pictures from the past," they suggested. "Finally proclaim your affections to a crush (extra points if it's in a song)," they dared. Samsung wins Twitter's first Ad Scrimmage as hashtags take hold @gordonmacmillan 14 February 2012, 9:48AM At the end of the Super Bowl last weekend Twitter launched its first-ever Ad Scrimmage competition and for a week following the game users voted via Tweet for their favorite Super Bowl ads. Was James Joyce a copywriter ahead of his time? Jeremy Garner 13 February 2012, 6:28PM Everything is becoming more complicated. It's a given that consumers are spending less time on more tasks, giving everything less attention, and generally skipping around loads of subjects at any one time on Twitter, Facebook, TV, email, text and a thousand other digital touchpoints. How Whitney's Houston's death broke on Twitter beating the press Polly Becker 13 February 2012, 3:27PM The sad news that greeted many of us on Sunday morning as we read about the death of Whitney Houston happened first on Twitter. The first tweet came from a Twitter user named @ajadiornavy, which was retweeted 48 times: “omgg , my aunt tiffany who work for whitney houston just found whitney houston dead in the tub . such ashame & sad”. Latest jobs Digital Project Manager Recruiter Wireworks Salary Up to £30K depending on experience Location Right in the heart of Soho in London Development Manager / Technical Team Lead - Integrated Agency Recruiter Bray Leino Salary £45k - £50k Location Bristol Digital Project Manager Recruiter Digital Gurus Salary £45000 - £55000 per annum Location London Search and Affiliate Marketing Manager Recruiter Everything Everywhere Salary Competitive + Bonus + Benefits Location London Associate Planning Director - Social & Tactics Recruiter The Blueprint Salary £55000 - £70000 per annum + bonus + package Location London Marketing Director Recruiter Magnuson Hotels Salary £50,000 - £59,999 annual Location South West London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders