Thursday, 9 February 2012

Digital AM - Domino's Pizza, Cillit Bang, Groupon, Moo.com, Thomas Cook

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Domino's Pizza calls digital and direct marketing review
Domino's Pizza calls digital and direct marketing review
by Sara Kimberley
09 February 2012, 10:00AM
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK's largest pizza delivery company has approached agencies directly ahead of a contest for the business.
RB takes to Facebook to sell Cillit Bang extension
RB takes to Facebook to sell Cillit Bang extension
by Loulla-Mae Eleftheriou-Smith
09 February 2012, 10:10AM
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
Groupon reins in marketing spend as it reports loss of $42.7m
Groupon reins in marketing spend as it reports loss of $42.7m
by Sarah Shearman
09 February 2012, 11:02AM
Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 and reports a net loss of $42.7m (£27m) in its first set of financial figures since it floated last year.
Moo.com kicks off advertising review
Moo.com kicks off advertising review
by Sara Kimberley
09 February 2012, 11:25AM
Moo.com is seeking its first advertising agency.
Hi-Media picks up Thomas Cook online ad sales
Hi-Media picks up Thomas Cook online ad sales
by Daniel Farey-Jones
09 February 2012, 10:30AM
Thomas Cook has appointed Hi-Media to sell advertising on its UK websites.
Apps help Rashbass prepare for The Economist's first fall
Apps help Rashbass prepare for The Economist's first fall
by Arif Durrani
08 February 2012, 03:40PM
The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
by Gemma Charles
09 February 2012, 09:10AM
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Promotional feature: Are 'Adaptive Web Experiences' going to be a game-changer for the future?

Do you sense-and-adapt to your customers' needs? Or are you in the danger of walking into digital quicksand?

Join your fellow marketers at Digital Trendspot 2012 to find out.


Also in the news
Cookie consent: how to stay on the right side of the law
by Rachel Barnes, 09 February 2012, 11:30AM
Red Bull to live stream supersonic skydive attempt
by Nick Batten, 08 February 2012, 01:06PM
Social brands: Unilever shifts focus from social media to word of mouth
by Nicola Clark, 08 February 2012, 11:20AM
Social brands: Betfair turns to comedy writers for social media
by Nicola Clark, 08 February 2012, 02:45PM
Foster's launches Facebook Timeline app
by Nick Batten, 08 February 2012, 12:10PM
From the blogs
The Wolseley .
MARTIN BOWLEY
09 February 2012, 10:21AM
CNN pundit suspended after "anti-gay" tweets knocking Beckham H&M ad
@gordonmacmillan
09 February 2012, 10:05AM
Guardian sells PaidContent to GigaOM
@gordonmacmillan
09 February 2012, 8:45AM
Van Halen rock with ESPN
Chris J Reed
09 February 2012, 4:20AM
The rise of visual journalism - Why infographic thinking is not a fad
@gordonmacmillan
08 February 2012, 2:01PM
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