Thursday 1 March 2012

Breaking news from Brand Republic - WPP, McGarryBowen, HP, Jim Hytner, Havas

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Latest news
WPP breaks records with billion pound profit
WPP breaks records with billion pound profit
by Daniel Farey-Jones
01 March 2012, 08:40AM
WPP's annual pre-tax profits have grown 18.5% to a record £1.01bn while revenues climbed 7.4% to a record £10.02bn.
McGarryBowen gears up for UK launch
McGarryBowen gears up for UK launch
by Campaign staff
01 March 2012, 08:00AM
The US hotshop McGarry-Bowen is preparing to launch in the UK through a merger with its sister agency Dentsu London, and has briefed headhunters for a number of senior hirings.
HP kicks off global digital agency talks
HP kicks off global digital agency talks
by Sarah Shearman
01 March 2012, 08:00AM
HP, the global technology giant, is talking to digital agencies about adding a shop to its global roster.
Jim Hytner takes global helm at Initiative
Jim Hytner takes global helm at Initiative
by Katherine Levy
01 March 2012, 08:00AM
Initiative, the Interpublic media network, has appointed Jim Hytner as its worldwide chief executive.
Havas profits climb 9% to £100m
Havas profits climb 9% to £100m
by Daniel Farey-Jones
01 March 2012, 09:20AM
Havas, the French group behind Euro RSCG and MPG, has unveiled a 9% rise in net income to €120m (£100m) for 2011.
Facebook rolls out mobile ads and new formats
Facebook rolls out mobile ads and new formats
by Sarah Shearman
01 March 2012, 09:56AM
Facebook is introducing mobile ads for the first time, as well as premium-rich media formats, in a move to drive up ad revenue ahead of its blockbuster IPO.
Barclaycard secures sponsorship of NEC venues
Barclaycard secures sponsorship of NEC venues
by Alex Brownsell
01 March 2012, 08:00AM
Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal which secures the naming rights for the National Indoor Arena (NIA).
Aviva plots digital roster overhaul
Aviva plots digital roster overhaul
by Sara Kimberley
01 March 2012, 08:00AM
Aviva has called a review of its digital agency arrangements as it looks to consolidate its roster.
Facebook to broadcast more live FA Cup matches next season
Facebook to broadcast more live FA Cup matches next season
by John Reynolds
01 March 2012, 08:00AM
Facebook is to increase the number of live FA Cup matches it streams during next year's competition, following the success of the first-ever streaming of a match this year.
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Opinion
Russell Davies: Tech developments that no-one foresaw are most intriguing
Russell Davies: Tech developments that no-one foresaw are most intriguing
by Russell Davies, russell@russelldavies.com
01 March 2012, 08:00AM
The most joyous aspects of emerging technologies are those that no-one predicts - or those that live at the margins of the emerging networks.
Katherine Levy: It's time to clear up this Xaxis data conspiracy theory
Katherine Levy: It's time to clear up this Xaxis data conspiracy theory
by Katherine Levy, katherine.levy@haymarket.com
01 March 2012, 08:00AM
It is understandable that some observers in the advertising industry choose to celebrate when a media independent claims a chunk of business against the marketing behemoth WPP.
Intelligence
How adland is turning campaigns into content
How adland is turning campaigns into content
by
01 March 2012, 08:00AM
Agencies are calling on publishers to help deliver more than just great ads to clients. James Brown describes one such tie-up.
Is product placement a hit?
Is product placement a hit?
by
01 March 2012, 08:00AM
Are brands making the most of the new TV freedoms, Alasdair Reid asks.
Also in the news
BBH and Ogilvy vie for Barclays ad brief
by Anne Cassidy, 01 March 2012, 08:00AM
James Murdoch steps down from News International to focus on TV
by Maisie McCabe, 29 February 2012, 02:21PM
Tesco launches virtual 3D fitting room
by Ed Owen, 29 February 2012, 10:15AM
Ryanair boss O'Leary hits back at ASA 'idiots'
by Loulla-Mae Eleftheriou-Smith, 29 February 2012, 08:22AM
ASA bans 'Sofa King Low' slogan
by Ed Owen, 29 February 2012, 10:30AM
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