Latest news | | | | | | WPP's annual pre-tax profits have grown 18.5% to a record £1.01bn while revenues climbed 7.4% to a record £10.02bn. | | | | | | | The US hotshop McGarry-Bowen is preparing to launch in the UK through a merger with its sister agency Dentsu London, and has briefed headhunters for a number of senior hirings. | | | | | | | HP, the global technology giant, is talking to digital agencies about adding a shop to its global roster. | | | | | | | Initiative, the Interpublic media network, has appointed Jim Hytner as its worldwide chief executive. | | | | | | | Havas, the French group behind Euro RSCG and MPG, has unveiled a 9% rise in net income to €120m (£100m) for 2011. | | | | | | | Facebook is introducing mobile ads for the first time, as well as premium-rich media formats, in a move to drive up ad revenue ahead of its blockbuster IPO. | | | | | | | Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal which secures the naming rights for the National Indoor Arena (NIA). | | | | | | | Aviva has called a review of its digital agency arrangements as it looks to consolidate its roster. | | | | | | | Facebook is to increase the number of live FA Cup matches it streams during next year's competition, following the success of the first-ever streaming of a match this year. | | | | Promotion: International Confex, 6-8 March 2012, ExCeL London |
| CONFEX and the inaugural IOEX opens next week. Get access to an unrivalled seminar programme, exciting line-up of features and over 900 exhibitors. Register now for free entry.
| | |
| Opinion | | | | | | The most joyous aspects of emerging technologies are those that no-one predicts - or those that live at the margins of the emerging networks. | | | | | | | It is understandable that some observers in the advertising industry choose to celebrate when a media independent claims a chunk of business against the marketing behemoth WPP. | | | | Intelligence | | | | | | Agencies are calling on publishers to help deliver more than just great ads to clients. James Brown describes one such tie-up. | | | | | | | Are brands making the most of the new TV freedoms, Alasdair Reid asks. | | | | | | Latest jobs | | | | | | | |
No comments:
Post a Comment