Thursday 22 March 2012

Media AM - Media AM - Agencies predict TV ad rise for Q2, Stuart Butler to oversee strategy at Maxus, Real Radio, LoveFilm, NME

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Media AM Bulletin
 
 
 
*   Latest News
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Pattison: 'Stuart brings brings gravitas, warmth and a big brain'
Stuart Butler to oversee strategy at Maxus
Nick Batten, 22 March 2012

Maxus has appointed Stuart Butler to the new role of head of...

  
Euro 2012: football championships expeted to boost TV ad revenue figures
Agencies predict TV ad market could rise 4% in Q2
Maisie McCabe, 22 March 2012

Media agencies predict the TV ad market could increase by up to...

  
J.D.Roots: partners with NME to find Britain's Best Small Venue
NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue
Nick Batten, 22 March 2012

NME has announced a cross-platform partnership with J.D.Roots to support local music...

  
LoveFilm: postal rentals trails streaming services
LoveFilm's streaming service overtakes rentals
Sarah Shearman, 22 March 2012

Lovefilm's streaming service has overtaken its DVD and BlueRay disc rentals for...

  
Wowcher: partners Real Radio
Real Radio partners Wowcher to launch daily deals service
Nick Batten, 22 March 2012

The Real Radio Network is set to launch a regionally focused special...

  
*   Also in the News
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Rob Atkinson to make Australian Adshel stay permanent
Maisie McCabe, 21 March 2012
Getting behind the IAB figures: Media experts on the rise of mobile
Arif Durrani, 21 March 2012
UM lands Zipcar's £4m planning and buying account
Nick Batten, 21 March 2012
FitFlop appoints Walker Media to estimated £1.2m media account
Maisie McCabe, 21 March 2012
Sky names its internet television platform Now TV
Mark Banham, 21 March 2012
Brooks lands global marketing role at Mindshare
Mark Banham, 20 March 2012
 
 
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In the last few weeks I feel like I have been inundated with the same...

Effectiveness is in the eye of the beholder
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The top US advertisers have rediscovered their faith in the power of TV advertising - but do their claims of...

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Trust is vital if the online advertising market is to reach its full potential; as...

Why were parts of the TV ad industry flummoxed by ITV’s results?
Maisie McCabe

Last week Thinkbox, the marketing body for TV, revealed the amount spent on all TV...

 
 
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