| Reaching Facebook's mobile audience - 3 ways to build it into the marketing plan | | Victoria Ransom | | 29 March 2012, 10:33AM |  As Facebook announces advertising for mobile and brand pages change to the new Timelines format, how can marketers make the most of these changes?
At the end of February, Facebook announced big plans for its mobile platform. It's unsurprising that Facebook is keen to make the most of its mobile platform, as more than 450 million people use Facebook Mobile on a monthly basis. More importantly, mobile is outgrowing desktop use on the social network by two-to-one. As such, Facebook has planned a variety of mobile-centric product announcements this year. Not least, was the news that the Timeline-friendly format already available for users' profiles would now be available for mobile brand pages, and companies will now be able to advertise in mobile news feeds through Sponsored Stories. These game-changing trends mean that marketers have a great opportunity to reach users on their smart phones in 2012.
| | | | The social stance of a brand - is just listening enough? | | Ian Irving | | 29 March 2012, 9:16AM |  Is just listening enough or should brands be using their findings to communicate to those they are listening to?
Brands and business are facing a variety of challenges in entering the world of social media – an industry designed for the consumer. So how can the consumer be sympathetic toward their difficulties, when all they see are companies such as Coca Cola asking them to 'Like' or 'Retweet' their latest viral of a man banging a drum produced by Calvin Harris? What's the relevance of this and why do consumers need to interact on their level?
| | | | Giffgaff: Talking the talk in social | | Maeve OSullivan | | 29 March 2012, 7:57AM |  This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.
Mobile network Giffgaff, it could be argued, was born social. It's a fully independent network run in part by its community. Members are rewarded for contributing to customer service, product development and growing the community, receiving rewards in the form of airtime, cash or a charitable donation. Giffgaff was one of the top 5 brands in last year's Social Brands 100, and number 1 amongst telecoms brands. We spoke to CRM Manager Claire Kavanagh about how social has moved on since then.
| | | | | | | Twitter admits it has an 'unfollowing bug' problem | | @gordonmacmillan | | 28 March 2012, 2:36PM |  I’ve noticed this and couldn’t quite work out what was going on, but Twitter has cleared up the issue after it admitted that it is suffering technical problems that causes Twitter users to randomly unfollow people they are following without their knowledge.
| | | | Greggs rides the Twitter trend as Miliband gives it a boost | | @gordonmacmillan | | 28 March 2012, 1:02PM |  Greggs the baker has been taking advantage of Labour Leader Ed Miliband’s canny media managenent after he was photographed outside of one of its stores today as the row over the “pie tax” heated up.
| | | | Pin it or bin it: How to create sticking power with Pinterest [infographic] | | Susan Billinge | | 28 March 2012, 10:48AM |  Pinterest has 2.2 million daily and 22 million monthly active users who have the potential to act as word-of-mouth ambassadors for their favourite products.
The site has been steadily increasing its market share since it first rolled out in the American Mid-West two-years ago and now it wants UK advertisers and marketers to get involved.
| | | | Facebook Timeline gives big boost in social engagement for brands | | Charlotte Henry | | 28 March 2012, 10:38AM |  The new Facebook Timelines increases engagement per post for brands by a 46%, according to research done by Simply Measured.
Simply measured looked at engagement stats before and after the launch of Timeline of fifteen major early adopters, and in addition to overall engagement, their research showed that migrating a brands page to Timeline gives a 14% increase in fan engagement.
| | | | | | | Pinterest's monetisation challenges and advantages | | Gary Angel | | 28 March 2012, 8:12AM |  Recent public reports from internet traffic monitors have highlighted why Pinterest is drawing so much attention and it isn’t just a matter of traffic growth. Traffic matters, of course, and for social networks the traffic trajectory is incredibly important.
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