Breaking news from Brand Republic - alcohol ads, Facebook, Unilever, calorie reduction pledge

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Government alcohol strategy comes under fire from advertisers by Gemma Charles 26 March 2012, 07:40AM Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact" on TV ad revenues. Facebook is a lower quality medium than TV, says marketing academic by Maisie McCabe 26 March 2012, 08:14AM Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute of South Australia. Unilever rolls out 'Flush of Fortune' game for Domestos brand by Sarah Shearman 26 March 2012, 08:11AM Lean Mean Fighting Machine has created a roulette-style digital game for Unilever's bleach brand Domestos, which offers fans the chance to win £1,000 every day. Coke, Tesco, Kraft sign up to calorie reduction pledge by Gemma Charles 24 March 2012, 12:01AM The big four supermarkets and a raft of major food companies have signed up to the Department of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet. Opinion Think BR: Collaboration is key to delivering policy outcomes by Jo Arden 26 March 2012, 07:30AM Collaboration between the public and private sector can offer value to all parties, writes Jo Arden, head of strategy, 23red. Russell Davies: Ad creatives could find their jobs under threat - from robots by Russell Davies 22 March 2012, 08:00AM Who, would you say, in the marketing and communications world, has been least affected by the technological developments of the past 20 years? Intelligence Social media: how your research can get the most out of the world's biggest focus group by David Benady 23 March 2012, 12:00PM Brands are struggling to make sense of the babble they pick up from social-media networks, but tools are available to turn what marketers learn from online conversations into useful insights. Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader by Rachel Barnes 23 March 2012, 12:00PM Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes. Also in the news United Biscuits splits business into two by John Reynolds, 23 March 2012, 04:45PM Diet Coke partners with IPC to boost fashion strategy by Loulla-Mae Eleftheriou-Smith, 23 March 2012, 01:00PM Karen Millen launches worldwide brand experience initiative by Matthew Chapman, 23 March 2012, 12:00PM Dove launches campaign to support self-esteem programme by Loulla-Mae Eleftheriou-Smith, 23 March 2012, 11:39AM British Lung Foundation appoints agencies for asbestos push by Nick Batten, 23 March 2012, 11:35AM Latest Blog Entries SXSW: brands, bands and interactive fans Giles Fitzgerald, 26 March 2012 TOTAL REALITY MARTIN BOWLEY, 25 March 2012 Looking East - Consumer Confidence Insight International, 23 March 2012 A poke in the eye for ISPs as the UK takes a tough stance against infringement as a result of peer-to-peer file sharing Ardi Kolah, 23 March 2012 Sir Dave Richards May Be A 'Dinosaur'. But He Was Right Unofficial Partner, 23 March 2012 Beyond the Kindle davidharris, 23 March 2012 Latest jobs Director of Market Research Recruiter The Simmance Partnership Salary £80,000 + bonus + car + benefits Location M40 Head of Digital and Direct Recruiter Fitzroy Executive Salary £80000 - £100000 per annum Location London Senior Sales Manager Recruiter Aspire Mobile Salary c£65,000 + bonus + stock options Location London Studio Manager Recruiter RedCat Solutions Salary £200 - £230 per day Location London Account Director Recruiter The Alternative Salary £40-65,000 gross per annum Location Waterloo Planning Manager Recruiter PFJ Salary £35000.00 - £40000.00 per annum Location London BR Insight Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... How Valuable Is Your Customer Data? 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