Thursday 29 March 2012

Breaking news from Brand Republic - Danone, Facebook, BetVictor, English Beef and Lamb Executive, Publicis

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Latest news
Danone seeks shop for Actimel digital brief
Danone seeks shop for Actimel digital brief
by Sara Kimberley
29 March 2012, 08:00AM
Danone is looking for an agency to handle the UK digital advertising account for its Actimel brand.
Brands must be authentic storytellers on Facebook, say execs at fMC
Brands must be authentic storytellers on Facebook, say execs at fMC
by Sarah Shearman
29 March 2012, 08:26AM
Brands that come "late to the party" on Facebook still have every chance of success on the platform but must ensure they are authentic and consistent, was a key message from the social network's first UK marketing conference.
BetVictor in agency talks over ad account
BetVictor in agency talks over ad account
by Anne Cassidy
29 March 2012, 08:00AM
BetVictor, the online betting brand owned by Victor Chandler, is on the hunt for an advertising agency.
EBLEX kicks off creative pitch
EBLEX kicks off creative pitch
by Anne Cassidy
29 March 2012, 08:00AM
The English Beef and Lamb Executive is reviewing its advertising arrangements ahead of a major push to support English red meat.
Publicis names Andy Bird as creative chief
Publicis names Andy Bird as creative chief
by Jeremy Lee
29 March 2012, 08:00AM
Publicis London has poached the Ogilvy & Mather creative director Andy Bird as its executive creative director in a move that has prompted the departure of Adam Kean, who previously held the role.
News Corp comes out fighting over Panorama claims
News Corp comes out fighting over Panorama claims
by Maisie McCabe
29 March 2012, 09:56AM
Chase Carey, the chief operating officer of News Corporation, has accused a BBC 'Panorama' documentary about hacking at former News Corp-owned software company NDS, of making "unfair and baseless accusations"
ADT Security launches ad agency search
ADT Security launches ad agency search
by Jeremy Lee
29 March 2012, 08:00AM
ADT Security Services is talking to agencies about its £2 million advertising account.
Panadol to sponsor Keith Lemon's jump to ITV1
Panadol to sponsor Keith Lemon's jump to ITV1
by Maisie McCabe
29 March 2012, 09:14AM
Panadol, the GlaxoSmithKline-owned paracetamol-based pain killer, has signed a six-figure deal to sponsor Keith Lemon's forthcoming primetime Saturday night show, 'LemonAid'.
CityAM to up distribution by 30% to around 130,000 copies
CityAM to up distribution by 30% to around 130,000 copies
by John Reynolds
29 March 2012, 09:00AM
CityAM, the free business paper, is to ramp up its distribution by 30%, to around 130,000 copies, to increase its footprint in Kent, Surrey and parts of south London.
Intelligence
It's not all doom and gloom for adland's Big Five
It's not all doom and gloom for adland's Big Five
by
29 March 2012, 08:00AM
Revenues and profits of holding companies last year suggest they have defied the difficult economic climate.
Arena gets creative with management revamp
Arena gets creative with management revamp
by Alasdair Reid
29 March 2012, 08:00AM
The agency now has a creative director and its own research company as it bids to stand out from the crowd.
Brand Health Check: Hovis
Brand Health Check: Hovis
by John Reynolds
29 March 2012, 08:00AM
The bread brand has struggled to generate growth amid a fierce price war.
Opinion
Russell Davies: How social media is becoming better at managing your time
Russell Davies: How social media is becoming better at managing your time
by Russell Davies
29 March 2012, 08:00AM
A year ago today, I was at a trade fair for robots in Lille.
Katherine Levy: Occasional users of brands are not just advertising wastage
Katherine Levy: Occasional users of brands are not just advertising wastage
by Katherine Levy
29 March 2012, 08:00AM
Last week, Professor Byron Sharp, giving a talk at a Thinkbox event on how brands grow, said that Coca-Cola views a consumer who buys three cans of Coke a year as a "heavy user".
Also in the news
The future of the small screen at the Carat Redefining TV event
by Georgina Brazier, 28 March 2012, 04:21PM
BrandAlley shifts focus to customer emotions
by Matthew Chapman, 28 March 2012, 12:50PM
Google marketer Felten notes 'TV works well with digital'
by Sarah Shearman, 28 March 2012, 12:45PM
Spotify takes the plaudits in the latest IPA Online Media Owner survey
by Mark Banham, 28 March 2012, 11:50AM
ITV appoints 4th Screen Advertising for mobile sales
by Maisie McCabe, 28 March 2012, 11:15AM
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