Wednesday, 28 March 2012

Breaking news from Brand Republic - P&G, Johnny Vaughan, The Sun on Sunday, Chevy, Thinkbox

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Latest news
Marc Pritchard interview: How P&G 'cracked' social ROI
Marc Pritchard interview: How P&G 'cracked' social ROI
by Noelle McElhatton
28 March 2012, 08:30AM
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q&A session, where Pritchard tackles everything ...
Johnny Vaughan to join Absolute Radio for Olympic show
Johnny Vaughan to join Absolute Radio for Olympic show
by Maisie McCabe
28 March 2012, 08:24AM
Johnny Vaughan, the former Capital Radio breakfast host, is to join Absolute Radio to present a two-hour evening show during the 2012 London Olympic Games.
The Sun on Sunday loses around 1m in sales since launch
The Sun on Sunday loses around 1m in sales since launch
by John Reynolds
27 March 2012, 04:17PM
The Sun on Sunday has lost around one million in sales since its launch five weeks ago, according to unofficial figures from rival newspapers.
Omnicom and IPG form JV to service $1bn global Chevy account
Omnicom and IPG form JV to service $1bn global Chevy account
by Anne Cassidy
27 March 2012, 06:00PM
General Motors has awarded its estimated $1 billion global advertising business for Chevrolet to a joint venture between Omnicom and Interpublic Group.
Thinkbox prepares a summer run for TV dog Harvey
Thinkbox prepares a summer run for TV dog Harvey
by Arif Durrani
28 March 2012, 07:48AM
Thinkbox has unveiled plans to launch the next instalment of its TV advertising campaign this summer featuring Harvey the dog, star of the commercial television body's previous campaign.
Domino's hits £1m sales in a week through mobile transactions
Domino's hits £1m sales in a week through mobile transactions
by John Reynolds
28 March 2012, 09:41AM
Domino's Pizza has reported that more than half of its UK delivery sales are now through e-commerce and it says that for the first time, it has taken in more than £1m in sales in one week through app and mobile transactions.
Dan Tyers of Specific Media wins AdConnection challenge
Dan Tyers of Specific Media wins AdConnection challenge
by Nick Batten
27 March 2012, 03:25PM
The recent AdConnection Innovations challenge has been won by Dan Tyers, director of business development at Specific Media.
Intelligence
ISBA conference: with brands getting over their first crush on social media, what happens next?
ISBA conference: with brands getting over their first crush on social media, what happens next?
by Gemma Charles
27 March 2012, 04:00PM
ISBA's annual conference reflected the increasing importance of online, with the issue of social-media ROI topping the agenda.
Social media: how your research can get the most out of the world's biggest focus group
Social media: how your research can get the most out of the world's biggest focus group
by David Benady
23 March 2012, 12:00PM
Brands are struggling to make sense of the babble they pick up from social-media networks, but tools are available to turn what marketers learn from online conversations into useful insights.
Opinion
Think BR: Collaboration is key to delivering policy outcomes
Think BR: Collaboration is key to delivering policy outcomes
by Jo Arden
26 March 2012, 07:30AM
Collaboration between the public and private sector can offer value to all parties, writes Jo Arden, head of strategy, 23red.
Russell Davies: Ad creatives could find their jobs under threat - from robots
Russell Davies: Ad creatives could find their jobs under threat - from robots
by Russell Davies
22 March 2012, 08:00AM
Who, would you say, in the marketing and communications world, has been least affected by the technological developments of the past 20 years?
Also in the news
Sainsbury's to sponsor Diamond Jubilee beacons
by Matthew Chapman, 27 March 2012, 12:05PM
Land Rover 'dry cleaning' by RKCR/Y&R
by , 27 March 2012, 12:22PM
W+K Amsterdam promotes Clay Mills to MD role
by Sarah Shearman, 27 March 2012, 11:05AM
Pepsi Max launches crowd-surfing football ad staring Lionel Messi
by John Reynolds, 27 March 2012, 11:02AM
Commercial radio and songwriters in row over £22m music royalties
by Maisie McCabe, 27 March 2012, 10:18AM
Latest Blog Entries
Plugged in thinking
Greg Taylor, 28 March 2012
Turkey gets Golden Turkey of the week for Hitler ad.
Chris Arnold, 28 March 2012
Big brands get responsible and sign up to calorie reductions.
Chris Arnold, 27 March 2012
Adland Heaven and Hell pt 5 - Mark Howe
Luke Morris, 27 March 2012
The joy of well-thumbed
Lolly and Nat, 27 March 2012
Thanks P&G. Is This What Mums Really Need?
Unofficial Partner, 27 March 2012
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