| | The Guardian: Internet boosters and free content radicals [print is dead] | @gordonmacmillan | 23 March 2012, 11:35AM | An entertaining rant recently appeared from internet sceptic John MacArthur, the publisher of Harper’s Magazine, who believes the internet is out to put him out of business (he might be right) and where he compares it to nothing more than a giant photocopier.
| | | The new brand influencer dynamic - a catalyst for transforming business | Joanne Jacobs | 23 March 2012, 9:48AM | Influencers are the ultimate fans. They understand products often better than company representatives, and they accrue audiences based on the legitimacy and quality of their advice, understanding and willingness to engage with like minds. And precisely because they are product users - rather than salesmen - they know the weaknesses, strengths and opportunities for product development.
| | | | | Twitter launches new version of TweetDeck | @gordonmacmillan | 22 March 2012, 5:09PM | If you find TweetDeck as useful as we do you’ll like this, Twitter has released a new version of TweetDeck with some much needed improvements. The main improvements are new list management, new columns for activity and interactions, bigger and better display of images and videos and gone is the “Quote” retweet option.
| | | Mobile is not an island - it is key to engagement | Tunde Cockshott | 22 March 2012, 12:02PM | Forrester predicts that the mobile wave will engulf us all and than one billion smart phones will be in circulation by 2016. As smart phones increase in number, so does their effect, and woe betide the company that is not preparing for the coming deluge.
| | | | | Mail Online overtakes New York Times' daily traffic | @gordonmacmillan | 22 March 2012, 10:04AM | The Mail Online appears to have secured its place as the world’s biggest online newspaper as it overtakes the New York Times’ in terms of daily visitor traffic for the first time, according to figures from Comscore.
| | | Why Social Proof is critical to online success | Mark Schaefer | 22 March 2012, 8:59AM | “Social proof” is an important aspect of personal power and influence in both the offline and the online worlds. In the absence of enough information to make our own decision based on facts, we turn to signals from others to help us find a way forward. We go with the crowd.
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