Thursday 29 March 2012

Data & Direct from Brand Republic - Indicia, Nectar, Tesco Mobile, Domino's, G2 Joshua

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TMW founder joins Indicia as non-exec director
TMW founder joins Indicia as non-exec director
by Daniel Farey-Jones
26 March 2012, 11:31AM
Chris Warren, one of the founders and former chief executive of TMW, is to join direct agency Indicia as its first non-executive director.
Confused.com extends Nectar partnership
Confused.com extends Nectar partnership
by Alex Brownsell
29 March 2012, 10:41AM
Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.
Jam scoops Tesco Mobile social task
Jam scoops Tesco Mobile social task
by Sara Kimberley
29 March 2012, 11:15AM
Tesco Mobile has appointed Jam to handle its social media business.
Domino's hits £1m sales in a week through mobile transactions
Domino's hits £1m sales in a week through mobile transactions
by John Reynolds
28 March 2012, 09:41AM
Domino's Pizza has reported that more than half of its UK delivery sales are now through e-commerce and it says that for the first time, it has taken in more than £1m in sales in one week through app and mobile transactions.
Marc Pritchard interview: How P&G 'cracked' social ROI
Marc Pritchard interview: How P&G 'cracked' social ROI
by Noelle McElhatton
28 March 2012, 08:30AM
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q&A session, where Pritchard tackles everything ...
G2 Joshua boosts shopper marketing offering
G2 Joshua boosts shopper marketing offering
by Daniel Farey-Jones
26 March 2012, 10:10AM
G2 Joshua has hired Owen Catto as creative director and Matthew Stockton as global brand director.
Asda brings back voucher activity for Easter period
Asda brings back voucher activity for Easter period
by Matthew Chapman
26 March 2012, 10:35AM
Asda is targeting Easter shoppers with a fresh bout of voucher activity that offers customers £5 off a £40 shop on top of its Price Guarantee promotion.
ISBA conference: with brands getting over their first crush on social media, what happens next?
ISBA conference: with brands getting over their first crush on social media, what happens next?
by Gemma Charles
27 March 2012, 04:00PM
ISBA's annual conference reflected the increasing importance of online, with the issue of social-media ROI topping the agenda.
Dan Tyers of Specific Media wins AdConnection challenge
Dan Tyers of Specific Media wins AdConnection challenge
by Nick Batten
27 March 2012, 03:25PM
The recent AdConnection Innovations challenge has been won by Dan Tyers, director of business development at Specific Media.
British Heart Foundation targets Fabrice Muamba rematch with ads
British Heart Foundation targets Fabrice Muamba rematch with ads
by John Reynolds
27 March 2012, 08:30AM
The British Heart Foundation (BHF) has launched a tactical campaign, running ads on digital hoardings at the FA Cup rematch between Tottenham Hotspur and Bolton Wanderers on Tuesday (27 March), following the collapse of Bolton midfielder Fabrice Muam...
Navigating the tyranny of email
Navigating the tyranny of email
by Nicola Clark
28 March 2012, 09:00AM
Information obesity is a huge challenge for consumers and marketers alike. Nicola Clark asks whether brands are over-dependent on email.
Social media: how your research can get the most out of the world's biggest focus group
Social media: how your research can get the most out of the world's biggest focus group
by David Benady
23 March 2012, 12:00PM
Brands are struggling to make sense of the babble they pick up from social-media networks, but tools are available to turn what marketers learn from online conversations into useful insights.
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