| Five companies rocking social media [infographic] | | Polly Becker | | 05 March 2012, 2:36PM |  The headline says its all: five companies that are rocking social media from Dell, to Unisys and KLM.
There are nice pointers here detailing why these companies are succeeding including Dell’s use of Twitter and KLM’s 24-hour customer help.
| | | | Marketers should approach Twitter's data archive with caution | | Sarah Buckle | | 05 March 2012, 1:55PM |  Twitter’s announcement last week that it is to make its two year archive of tweets available for brands has left some marketers salivating as to the potential use of the data. Before we all run away and start analysing our socks off, here are six points that marketers need to be aware of.
| | | | | | | Research says 40% of Britons 'getting bored' with social media, points to rise of niche sites | | @gordonmacmillan | | 05 March 2012, 9:08AM |  News research from YouGov shows that while the uptake and usage of social media remains high as many as 41% of the UK online population claim to be getting bored of social media and say they will use it less. It points to Facebook’s usage while almost universal among the young starting to plateau and points to the rise of niche social sites. For instance it says finance site moneysavingexpert.com has as many active users as Twitter.
| | | | | | | Pinterest usage and growth US vs UK [infogrpahic] | | Polly Becker | | 02 March 2012, 3:34PM | ![Pinterest usage and growth US vs UK [infogrpahic]](http://wallblog.co.uk/files/2012/03/Pinterest1-300x234.jpg "Pinterest usage and growth US vs UK [infogrpahic]") The US numbers are huge, with as many as 13 million in less than a year, but the UK numbers are growing fast as we all fall for Pinterest.
Interesting the largest group of users in the UK are younger than their US counterparts and we’re also wealthier on average.
| | | | | | | Twitter's long road to IPO - partly dependent on likes of P&G | | @gordonmacmillan | | 02 March 2012, 11:47AM |  The Wall Street Journal does some future gazing looking at a possible future Twitter IPO, which most seem to agree is at least a year away if not further distant.
Twitter is right at the start of the process of getting advertisers on board as it expands its Promoted Ad programme, only just expanding to mobile, and while there are many experimenting the challenge is cracking the likes of global businesses like consumer goods giant Procter & Gamble, which in a recent $150m detergent launch did not consider Twitter as part of its vast campaign spend.
| | | | "When the going gets weird, the weird get professional" at SXSW | | andrew@gravitythinking | | 02 March 2012, 10:51AM |  Ever wondered where Foursquare was launched, where Twitter hit the big time or where you can hear keynotes from the likes of Jimmy Wales, Guy Kawasaki, Craig Newmark, Evan Williams or even Mr Facebook, Mark Zuckerberg, himself – well Austin, Texas is where it is at in March as SXSW comes to town.
| | | | New Facebook Pages + New Facebook Advertising = Powerful Marketing | | Jonny Rosemont | | 02 March 2012, 10:16AM |  Facebook announced some pretty significant changes to its business proposition. Not only is Timeline now available to brands through the revision of Facebook Pages, the social network has also made some major changes to its advertising platform.
| | | | | | Latest jobs | | | Digital PR Executive | | Recruiter The Camping and Caravanning Club | | Salary C£24K + benefits | | Location Based at Coventry | | | | |  | | |
A study looking at how newspaper companies are coping with the transition to digital found on average they were losing print ad dollars at a whopping seven times the rate that they were growing digital ad revenue.
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