| Latest news | |  | | | | | The Department of Health has appointed DraftFCB London to handle a direct marketing and CRM brief to recruit health visitors. | | |  | | | | | Data doesn't get really exciting until it gets creative, writes James Caig, deputy head of strategy, United Kingdom, MEC. | | |  | | | | | Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model. | | |  | | | | | Lida has hired creative team Andy O'Carroll and Spencer White to work primarily on its Ikea account, as part of a number of new appointments. | | |  | | | | | IPG Mediabrands has appointed Jason Carter to lead its recently-introduced data-driven digital operation Mediabrands Audience Platform (Map) in the UK. | | |  | | | | | Waitrose and Mumsnet have teamed up for an ongoing partnership that kicks off by asking the site's users to submit Mother's Day recipes. | | |  | | | | | Social media advertising is "justifying its hype", according to ZenithOptimedia, which has revised its forecast upwards for global internet spend, in large part due to the flow of budgets to the format. | | | | | | | Latest jobs | | | | | |  | | |
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