Wednesday 28 March 2012

Media AM - Sun Sunday drops 1m, digital switchover, Discovery, Omnicom and IPG, Thinkbox, WFA, AdConnection, Friends Reunited

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Media AM Bulletin
 
 
 
*   Latest News
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The Sun on Sunday: unofficial reports claim a drop in sales
The Sun on Sunday loses around 1m in sales since launch
John Reynolds, 27 March 2012

The Sun on Sunday has lost around one million in sales since...

  
Crystal Palace tower: an impression of next month's scheduled lightshow
Crystal Palace lightshow will celebrate London's digital TV switchover
Nick Batten, 28 March 2012

Arqiva, the company which has engineered the UK's digital switchover projects (DSO),...

  
Discovery Networks UK: Admiral to sponsor motoring content for 12 months
Admiral to sponsor motoring on Discovery
Nick Batten, 28 March 2012

Discovery Networks UK has announced an extensive 12-month motoring content sponsorship with...

  
Chevrolet: GM picks Omnicom and Interpublic joint venture
Omnicom and IPG form JV to service $1bn global Chevy account
Anne Cassidy, 27 March 2012

General Motors has awarded its estimated $1 billion global advertising business for...

  
Thinkbox: prepares a summer run for Harvey the dog
Thinkbox prepares a summer run for TV dog Harvey
Arif Durrani, 28 March 2012

Thinkbox has unveiled plans to launch the next instalment of its TV...

  
WFA: global survey reveals concern over the issue of rebates
WFA survey reveals advertisers' concerns over transparency
Nick Batten, 28 March 2012

Advertisers in major markets are still concerned about the opaque nature of...

  
Dan Tyers: director of business development, Specific Media
Dan Tyers of Specific Media wins AdConnection challenge
Nick Batten, 27 March 2012

The recent AdConnection Innovations challenge has been won by Dan Tyers, director...

  
Paul Evans: head of media at Xbox
Opinion: Can Friends Reunited claw its way back into the mainstream?
Paul Evans, 28 March 2012

The relaunched Friends Reunited is in danger of doing a "Backflip", writes...

  
*   Also in the News
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Brands line up for 1960s ad break in 'Mad Men'
Maisie McCabe, 27 March 2012
Commercial radio and songwriters in row over £22m music royalties
Maisie McCabe, 27 March 2012
Zeebox plots first screen integration with TV manufacturers
Sarah Shearman, 27 March 2012
Privacy report recommends that brands police newspapers and urges Google action
Gemma Charles, 27 March 2012
Metro begins tablet push in London as free Wi-Fi commute looms
Arif Durrani, 26 March 2012
British Heart Foundation targets Fabrice Muamba rematch with ads
John Reynolds, 27 March 2012
 
 
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We all know how media and advertising people love nothing more than gazing at...

Friday March 23rd 2012 : The end of segmentation targeting?
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The Thinkbox conference last week was a riot of sacred cow shooting. Professor...

The return of the Double D. Or why sex still sells…
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You don't need to be Freud to see the symbolism He's back! And this...

The students are(n’t) revolting
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I was invited to talk to some students from the Advertising Society at Oxford's Wadham College recently. Students have...

All the best strap lines contain truth telling
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Not me claiming this but Rory Sutherland who was speaking at the Economist Summit...

Congrats to MEC, MediaCom, SMG, Mindshare and MPG
Arif Durrani

So credit where it's due to Steve Hatch, Karen Blackett, Stewart Easterbrook and Jed Glanvill, for managing to foster clear...

Re-learning old lessons. Or the ability to spin an innovation.
Louise Brice

I was lucky enough to attend a presentation by Paul Fisher, from the Bank of...

The simple joy of advertising…
James Grant - VINDICO

In the last few weeks I feel like I have been inundated with the same...

 
 
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