Monday, 5 March 2012

Digital AM - Domino's, digital outdoor sites, Apple, Aegis

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Domino's readies social media 'reverse auctions'
Domino's readies social media 'reverse auctions'
by Sarah Shearman
05 March 2012, 08:00AM
Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction" social media campaign, which lowers the price of a large pepperoni pizza as more people tweet about it.
Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology
Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology
by John Reynolds
05 March 2012, 11:48AM
Unilever, Morrisons and Mercedes are among those brands trialling the use of Near Field Communications (NFC) and Quick Response (QR) technology on digital outdoor sites, as they move to tap into the increased use of smartphones and garner improved cu...
Apple's App Store hits 25bn download landmark
Apple's App Store hits 25bn download landmark
by Sarah Shearman
05 March 2012, 10:25AM
Apple has downloaded more than 25 billion apps from its App Store, four years after its launch.
Aegis to buy Chinese digital agency eLink
Aegis to buy Chinese digital agency eLink
by Sarah Shearman
05 March 2012, 10:54AM
Aegis has agreed to acquire Chinese digital agency Bejing eLink Advertising for an undisclosed sum to expand its digital network Isobar in the region.
Appointment to View: Behind the scenes of the remote-controlled café
Appointment to View: Behind the scenes of the remote-controlled café
by Georgina Brazier
05 March 2012, 08:45AM
Finland's capital city Helsinki is celebrating its status as the 'World Design Capital 2012', with a marketing campaign featuring an internet-controlled café. We take a look behind the scenes.
Also in the news
Think BR: Reshaping the future of display advertising
by Jack Wallington, 05 March 2012, 08:00AM
Traditional apps will survive alongside mobile web, says Google mobile chief
by Matthew Chapman, 02 March 2012, 11:50AM
Zynga unveils plans for a gaming platform outside of Facebook
by Sarah Shearman, 02 March 2012, 12:07PM
Campaign Viral Chart: Sex, sex and sex in top three positions
by Ben Hall, 02 March 2012, 09:00AM
Brand barometer: Fast-food chains, which one is most prominent online?
by Gemma Charles, 02 March 2012, 01:40PM
From the blogs
Forget your carbon footprint? what's your handprint?
Mark Tomkins, TDA
05 March 2012, 11:05AM
Phone booth libraries
Greg Taylor
05 March 2012, 9:50AM
Research says 40% of Britons 'getting bored' with social media, points to rise of niche sites
@gordonmacmillan
05 March 2012, 9:08AM
Lady Gaga is first on Twitter to pass 20 million followers
@gordonmacmillan
04 March 2012, 6:40PM
Looking East - Vietnam
Dan Foreman
02 March 2012, 5:39PM
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