Tuesday 27 March 2012

Marketing Daily - P&G unveils Vinopolis as Olympics hub as venue staff face redundancy; plus Virgin, Microsoft, Lastminute.com and British Heart Foundation

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
Staff,
27 March 2012
 

Procter & Gamble is to take over London's Vinopolis venue as the...

Paris Kafantaris, marketing vice-president of Western Europe, speaking at Vinopolis in January
 
 
British Heart Foundation targets Fabrice Muamba rematch with ads
John Reynolds,
27 March 2012
 

The British Heart Foundation (BHF) has launched a tactical campaign, running ads...

British Heart Foundation: advertising during Tottenham Hotspur vs Bolton FA Cup tie
 
 
Privacy report recommends that brands police newspapers and urges Google action
Gemma Charles,
27 March 2012
 

A parliamentary committee charged with investigating the UK's privacy laws has recommended...

Westminster: parliarmentary report urges tougher action on breaches of injunctions
 
 
Microsoft plots fightback against Google Chrome with IE9 activity
Sarah Shearman,
27 March 2012
 

Microsoft is embarking on its most significant marketing push to date for...

Microsoft: IE9 ad campaign shows benefits of using web
 
 
Lastminute.com goes 'back to roots' with new campaign
Loulla-Mae Eleftheriou-Smith,
27 March 2012
 

Lastminute.com is overhauling its brand positioning with a new campaign this week,...

Lastminute.com: going back to its roots
 
 
Virgin Group appoints Yahoo! marketer to European role
Sarah Shearman,
27 March 2012
 

Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo!...

Virgin: hired James Tipple (pic: Tom Campbell)
 
 
Westfield to roll out 'I was there' Olympics campaign
John Reynolds,
27 March 2012
 

The Westfield Group will launch an outdoor and digital campaign with the...

Westfield to roll out 'I was there' Olympics campaign
 
 
 
Also in the News
 
Pepsi Max launches crowd-surfing football ad staring Lionel Messi
John Reynolds,
27 March 2012
 
Brands line up for 1960s ad break in 'Mad Men'
Maisie McCabe,
27 March 2012
 
 
 
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Sir Dave Richards was called a ‘dinosaur in a suit’ in The Daily Telegraph...

 
 
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It's a year since I wrote a post suggesting that Google was a 'slow mo train crash unfolding'. Google...

 
 
151 Things Ed Vaisey Could Learn From The Olympics
Unofficial Partner
 

Ed Vaizey, the culture minister, has told MPs that library services could be run be...

 
 
 
 
 
 
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