Friday 23 March 2012

Marketing Daily - How brands are innovating their way out of the 'squeezed middle'. Plus Revlon, HSBC, The Body Shop, and Diet Coke

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
How brands are innovating their way out of the 'squeezed middle'
Nick Hughes,
23 March 2012
 

With shoppers trading up in some FMCG categories and down in others,...

How brands are innovating their way out of the 'squeezed middle'
 
 
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
Rachel Barnes,
23 March 2012
 

Revlon's global chief marketing officer says that a clear global marketing vision...

Julia Goldin, Revlon's global chief marketing officer
 
 
Colin Jackson talks to Marketing about Cadbury's Olympic campaign
John Reynolds,
23 March 2012
 

As Cadbury launches its Olympic-themed Spots v Stripes campaign at London's St...

Cadbury: Spots v Stripes campaign hits St Pancras
 
 
Coca-Cola leads brands eyeing post-London 2012 venue naming rights
John Reynolds,
23 March 2012
 

As the Games organisers unveil the grand stadiums of London's Olympic Park...

Coca-Cola leads brands eyeing post-London 2012 venue naming rights
 
 
Industry bodies respond to Government plans to tackle binge-drinking
Gemma Charles,
23 March 2012
 

The Government is to introduce a minimum-pricing regime for alcohol in England...

Binge drinking: Government set to introduce a minimum-pricing regime for alcohol
 
 
Social media: how your research can get the most out of the world's biggest focus group
David Benady,
23 March 2012
 

Brands are struggling to make sense of the babble they pick up...

Social media: how your research can get the most out of the world's biggest focus group
 
 
The Body Shop signs up Lily Cole as global brand ambassador
Loulla-Mae Eleftheriou-Smith,
23 March 2012
 

The Body Shop, the L'Oréal-owned brand, has named supermodel Lily Cole as...

The Body Shop: signs up Lily Cole
 
 
Karen Millen launches worldwide brand experience initiative
Matthew Chapman,
23 March 2012
 

Womenswear retailer Karen Millen is pursuing a new strategy to align the...

Karen Millen: readies global overhaul
 
 
 
Also in the News
 
HSBC signs four-year Cutty Sark sponsorship
Matthew Chapman,
23 March 2012
 
Diet Coke partners with IPC to boost fashion strategy
Loulla-Mae Eleftheriou-Smith,
23 March 2012
 
Facebook confirms purchase of technology patents from IBM
Sarah Shearman,
23 March 2012
 
TalkTalk still most complained about telecoms provider
Sarah Shearman,
23 March 2012
 
 
 
Blogs
 
 
Google’s slow-mo train crash #2
Alan Mitchell
 

It's a year since I wrote a post suggesting that Google was a 'slow mo train crash unfolding'. Google...

 
 
151 Things Ed Vaisey Could Learn From The Olympics
Unofficial Partner
 

Ed Vaizey, the culture minister, has told MPs that library services could be run be...

 
 
It’s lonely at the board
Adrian Gill (TDA)
 

A report issued by the CIM at the end of 2011 advised companies to merge...

 
 
Making sense of data â€" Getting from A to Z with a Single Customer View
Marie Myles
 

Many organisations are lost in masses of behavioural and transactional data - from product purchases,...

 
 
No matter what you sell, you must deliver satisfaction
Jonathan Weeks
 

It all starts with a simple question: "Why do consumers buy our products?" Fundamentally...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Account Director - Advertising, Spectrum £40k - £55k, London, Soho

Account Director - with Planner brain - and entrepreneurial spirit for developing and delivering a raft of fantastic integrated comms..., Firehorse c.£48k, West End London

Brand Consultant, Trace c. £35,000 - £50,000 + car + benefits, Buckinghamshire

Senior Account Manager, Michael Page Marketing £30000 to £40000 per annum, St.Albans

Account Manager, Michael Page Marketing £30000 to £35000 per annum, West End

Digital Project manager, Michael Page Marketing £30000 to £38000 per annum, Leeds

Group Account Director - B2B Marketing, fishtank negotiable, West Midlands

Production Director, e-learning company, Escape Hatch Media Recruitment £65000 - £75000, Brighton

Digital Campaign Manager-Finance-Southampton-£45k, Blue Skies Marketing Recruitment £35000 to £45000 per annum, Southampton

Project Manager, Red Sofa London £25000 - £28000 per annum + + amazing benefits, City of London

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