Wednesday 21 March 2012

Marketing Daily - All the news from today's ISBA Conference; plus HP, Rugby World Cup, Ask Jeeves and O2

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
ISBA Conference: President spotlights online behavioural ads debate
Daniel Farey-Jones,
21 March 2012
 

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising,...

Jon Woods: ISBA president
 
 
ISBA Conference: Social media measurement is 'growing up'
Sarah Shearman,
21 March 2012
 

Brands using social media are still in the fan-acquisition stage and haven't...

Paul Armstrong: head of social media at Mindshare
 
 
ISBA Conference: Work together to get the most out of digital, says Google
Sarah Shearman,
21 March 2012
 

Advertisers, agencies and media owners need to work together to achieve the...

Dan Cobley: vice-president and managing director of Google UK and Ireland
 
 
ISBA Conference: Mobile can become 'seventh mass media'
Daniel Farey-Jones,
21 March 2012
 

Mobile is clearly demonstrating it can become the "seventh mass media" but...

Mobile: on course to become the 'seventh mass media'?
 
 
HP ramps up music credentials with Wireless and Florence ventures
Matthew Chapman,
21 March 2012
 

HP is making a significant investment in music by sponsoring the Wireless...

Florence and the Machine: HP backs Royal Albert Hall gig
 
 
Digital marketing to be central to England's rugby World Cup
John Reynolds,
21 March 2012
 

Organisers of England's rugby World Cup 2015 will try and lure rival...

Paul Vaughan: chief executive of England Rugby 2015
 
 
Ask Jeeves' UK marketing director departs as marketing shifts to US
Sarah Shearman,
21 March 2012
 

Ask Jeeves, the IAC-owned search-and-answer service, has parted company with its marketing...

Ask Jeeves: the search engine's mascot
 
 
O2 launches review ahead of customer experience revamp
Matthew Chapman,
21 March 2012
 

O2 is ramping up its efforts to improve its customer experience and...

02: kicks off review
 
 
 
 
Blogs
 
 
Google’s slow-mo train crash #2
Alan Mitchell
 

It's a year since I wrote a post suggesting that Google was a 'slow mo train crash unfolding'. Google...

 
 
151 Things Ed Vaisey Could Learn From The Olympics
Unofficial Partner
 

Ed Vaizey, the culture minister, has told MPs that library services could be run be...

 
 
It’s lonely at the board
Adrian Gill (TDA)
 

A report issued by the CIM at the end of 2011 advised companies to merge...

 
 
Making sense of data â€" Getting from A to Z with a Single Customer View
Marie Myles
 

Many organisations are lost in masses of behavioural and transactional data - from product purchases,...

 
 
No matter what you sell, you must deliver satisfaction
Jonathan Weeks
 

It all starts with a simple question: "Why do consumers buy our products?" Fundamentally...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Manager - Professional Services. Central London, £45k, Badenoch & Clark £39000 - £45000 per annum + benefits, London

Planning Executive - Brand Strategy / Innovation, Hasson Associates £25,000 - £28,000, Central London

Integrated Copywriter (Client-side), Yellow Cat Recruitment Ltd £30,000 - £40,000 + excellent benefits, London (City of)

Media Executive, Oxygen Recruitment Solutions Ltd £19,000 + benefits, London

Marketing Manager (Publishing), Media Contacts £40000 to £45000 per annum, London

Senior Direct Marketing Executive, Network Marketing £25000 - £28000 per annum + pension, West Yorkshire

Campaign Manager or Senior Account Manager - Experiential and Field Marketing, Stonor £35k-£45k, Berkshire

Account Manager, Network Marketing £24000 - £26000 per annum, Leeds

DIGITAL ACCOUNT EXECUTIVE - Digital Design Agency - £24K, Enhance UK £22k - £24k + Benefits, London

Senior Production Manager, Michael Page Marketing £40000 to £60000 per annum, Manchester

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