Tuesday 20 March 2012

Marketing Daily - Mobile adspend soars as FMCG and retail brands switch focus; plus NSPCC, Revlon, Quorn and Asda

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Mobile adspend soars 157% as FMCG and retail brands follow consumers
Sarah Shearman,
20 March 2012
 

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile...

Mobile ads: spend up 157% to £203.2m
 
 
NSPCC names Mike Parker as marketing chief
Loulla-Mae Eleftheriou-Smith,
20 March 2012
 

Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker...

Mike Parker: joining NSPCC as marketing director
 
 
Revlon prepares new 'storytelling' ad strategy
Rachel Barnes,
20 March 2012
 

Revlon will unveil a fresh UK ad strategy next month, bringing together...

Revlon: ads starring Hollywood actresses Olivia Wilde and Emma Stone
 
 
Consumers complain of technology fatigue
Nicola Clark,
20 March 2012
 

British consumers are suffering from fatigue when it comes to technology brands...

Consumers fatigued by tech launches, claims survey
 
 
Quorn campaign promotes new ready meal formats
John Reynolds,
20 March 2012
 

Quorn is to move the focus of its marketing activity to a...

Quorn: campaign promotes MicVac packaging
 
 
Asda appoints chief marketer to replace Bendel
Matthew Chapman,
19 March 2012
 

Walmart-owned Asda has appointed Stephen Smith as its chief marketing officer, replacing...

Asda: appoints Stephen Smith as chief marketing officer
 
 
Coke launches first new bottle size in almost 20 years
Maisie McCabe,
19 March 2012
 

Coca-Cola is launching a pocket-sized bottle across its three cola brands this...

Coca-Cola: unveils 375ml bottle size
 
 
 
Also in the News
 
Engine Group does 'pop art' cover for this week's Marketing
Noelle McElhatton,
20 March 2012
 
Advertising and media industry in youth opportunities push
Daniel Farey-Jones,
20 March 2012
 
 
 
Blogs
 
 
Google’s slow-mo train crash #2
Alan Mitchell
 

It's a year since I wrote a post suggesting that Google was a 'slow mo train crash unfolding'. Google...

 
 
151 Things Ed Vaisey Could Learn From The Olympics
Unofficial Partner
 

Ed Vaizey, the culture minister, has told MPs that library services could be run be...

 
 
It’s lonely at the board
Adrian Gill (TDA)
 

A report issued by the CIM at the end of 2011 advised companies to merge...

 
 
Making sense of data â€" Getting from A to Z with a Single Customer View
Marie Myles
 

Many organisations are lost in masses of behavioural and transactional data - from product purchases,...

 
 
No matter what you sell, you must deliver satisfaction
Jonathan Weeks
 

It all starts with a simple question: "Why do consumers buy our products?" Fundamentally...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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