Tuesday 13 March 2012

Breaking news from Brand Republic - Twitter, Coca-Cola, Domino's, Nissan, Starbucks

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Latest news
Twitter in Locog tie-up to prevent ambush marketing
Twitter in Locog tie-up to prevent ambush marketing
by
13 March 2012, 08:30AM
Twitter has agreed to help foil Olympic ambush marketing attempts by brands, as part of ongoing talks with Locog.
Coca-Cola eyes Olympic velodrome naming rights
Coca-Cola eyes Olympic velodrome naming rights
by John Reynolds
13 March 2012, 08:30AM
Coca-Cola is aiming to capitalise on its sponsorship of London 2012 by acquiring the post-Games naming rights to the Olympic Park velodrome.
Domino's readies debut Facebook TV ad
Domino's readies debut Facebook TV ad
by John Reynolds
13 March 2012, 08:59AM
Domino's has produced its first-ever Facebook specific TV advert, which will highlight its offer of free cookies to followers who spend over £10 on pizzas.
Nissan switches ad focus to 'innovation'
Nissan switches ad focus to 'innovation'
by Loulla-Mae Eleftheriou-Smith
13 March 2012, 08:30AM
Nissan is moving away from its urban-themed ad campaigns with a fresh pan-European marketing strategy flagging up the car marque's innovation.
Starbucks gets friendly with animated spot
Starbucks gets friendly with animated spot
by Daniel Farey-Jones
13 March 2012, 09:21AM
Starbucks is hoping to reach six million people tonight (13 March) with a TV ad that uses animation and a friendly Liverpudlian voiceover, to inspire them to introduce themselves by name tomorrow.
Shreddies and Cheerios fight croissants in breakfast ads
Shreddies and Cheerios fight croissants in breakfast ads
by Loulla-Mae Eleftheriou-Smith
13 March 2012, 09:38AM
Nestlé cereal brands Shreddies and Cheerios fight croissants and muffins in a new campaign created by McCann London to educate consumers about the nutritional value of different breakfasts.
News International claims 526,556 total sales for The Times
News International claims 526,556 total sales for The Times
by Arif Durrani
12 March 2012, 05:35PM
News International has updated its digital sales figures for The Times and Sunday Times brands today, following average sales for The Times newspaper falling below 400,000 copies for the first time since 1993.
Global Radio strikes first partnership with Anadin
Global Radio strikes first partnership with Anadin
by Matthew Chapman
13 March 2012, 10:21AM
Heart FM has struck an 11-week partnership with Pfizer-owned pain relief brand Anadin in a deal that marks the first tie-up between Global Radio and the brand.
Opinion
Think BR: Creativity has sprung from the Arab spring
Think BR: Creativity has sprung from the Arab spring
by Nick Darken
13 March 2012, 08:30AM
The politics of creativity and the friction leading to stand out work were both on display at the the Dubai Lynx Awards, writes Nick Darken, ECD, Albion.
Think BR: Time for brands to move beyond the standard advergame approach
Think BR: Time for brands to move beyond the standard advergame approach
by David Rose
09 March 2012, 08:00AM
For games to work effectively for a brand they have to be more than just a bolt on, writes David Rose, CEO, We R Interactive.
Intelligence
Airport stories
Airport stories
by Liz Ross Martyn
12 March 2012, 11:00AM
The global airport audience is affluent, influential and tech-savvy, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport.
Identifying the taste setters
Identifying the taste setters
by Jan Worsley
09 March 2012, 08:00AM
Taste setters are 2.6 times more likely than other grocery shoppers to buy new products, writes Jan Worsley, associate director, SPA Future Thinking.
Also in the news
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
by Daniel Farey-Jones, 12 March 2012, 04:36PM
North Star lands £4m Greene King beers account
by Nick Batten, 12 March 2012, 12:35PM
Channel 4 axes Mad Bad Ad Show from Friday nights
by Arif Durrani, 12 March 2012, 12:43PM
McCann's head of planning moves to FutureBrand
by Ed Owen, 12 March 2012, 12:30PM
Asos joins growing 'Click and Collect' service
by Matthew Chapman, 12 March 2012, 12:30PM
M&S multichannel trial will 'feed acceleration of mobile selling'
by Ed Owen, 12 March 2012, 12:00PM
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