Latest news | | | | | | Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship marketing activity, as the wine-tasting attraction's 30 tour guides face redundancy. | | | | | | | The British Heart Foundation (BHF) has launched a tactical campaign, running ads on digital hoardings at the FA Cup rematch between Tottenham Hotspur and Bolton Wanderers on Tuesday (27 March), following the collapse of Bolton midfielder Fabrice Muam... | | | | | | | Ads from the 1960s for brands such as American Airlines and the Milk Marketing Forum have been dug up for the launch of the fifth series of 'Mad Men' on Sky Atlantic this evening. | | | | | | | The Westfield Group will launch an outdoor and digital campaign with the strapline 'I was there' to support its tier-three sponsorship of the London 2012 Games. | | | | | | | Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest project, Pottermore, with a brief that brings digital and social activity to the fore. | | | | | | | Microsoft is embarking on its most significant marketing push to date for its Internet Explorer browser, amid growing competition from Google's Chrome and Mozilla's Firefox. | | | | | | | Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new role of brand director for Europe. | | | | | | | A parliamentary committee charged with investigating the UK's privacy laws has recommended that advertisers should help enforce regulation of newspapers and that Google should to do more to restrict offending content. | | | | Opinion | | | | | | Collaboration between the public and private sector can offer value to all parties, writes Jo Arden, head of strategy, 23red. | | | | | | | Who, would you say, in the marketing and communications world, has been least affected by the technological developments of the past 20 years? | | | | Intelligence | | | | | | Brands are struggling to make sense of the babble they pick up from social-media networks, but tools are available to turn what marketers learn from online conversations into useful insights. | | | | | | | Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes. | | | | | | Latest jobs | | Account Director | Recruiter The Alternative | Salary £40-65,000 gross per annum | Location Waterloo | | | | Account Director | Recruiter Webcredible | Salary £40k base, £15k OTE (uncapped) | Location London Bridge | | | | | |
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