Tuesday, 27 March 2012

Breaking news from Brand Republic - P&G, British Heart Foundation, Mad Men, Westfield, Pottermore

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Latest news
P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
by Staff
27 March 2012, 08:30AM
Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship marketing activity, as the wine-tasting attraction's 30 tour guides face redundancy.
British Heart Foundation targets Fabrice Muamba rematch with ads
British Heart Foundation targets Fabrice Muamba rematch with ads
by John Reynolds
27 March 2012, 08:30AM
The British Heart Foundation (BHF) has launched a tactical campaign, running ads on digital hoardings at the FA Cup rematch between Tottenham Hotspur and Bolton Wanderers on Tuesday (27 March), following the collapse of Bolton midfielder Fabrice Muam...
Brands line up for 1960s ad break in 'Mad Men'
Brands line up for 1960s ad break in 'Mad Men'
by Maisie McCabe
27 March 2012, 09:15AM
Ads from the 1960s for brands such as American Airlines and the Milk Marketing Forum have been dug up for the launch of the fifth series of 'Mad Men' on Sky Atlantic this evening.
Westfield to roll out 'I was there' Olympics campaign
Westfield to roll out 'I was there' Olympics campaign
by John Reynolds
27 March 2012, 08:30AM
The Westfield Group will launch an outdoor and digital campaign with the strapline 'I was there' to support its tier-three sponsorship of the London 2012 Games.
Pottermore hands marketing brief to Momentum UK
Pottermore hands marketing brief to Momentum UK
by Nick Batten
27 March 2012, 09:30AM
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest project, Pottermore, with a brief that brings digital and social activity to the fore.
Microsoft plots fightback against Google Chrome with IE9 activity
Microsoft plots fightback against Google Chrome with IE9 activity
by Sarah Shearman
27 March 2012, 08:30AM
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer browser, amid growing competition from Google's Chrome and Mozilla's Firefox.
Virgin Group appoints Yahoo! marketer to European role
Virgin Group appoints Yahoo! marketer to European role
by Sarah Shearman
27 March 2012, 08:30AM
Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new role of brand director for Europe.
Privacy report recommends that brands police newspapers and urges Google action
Privacy report recommends that brands police newspapers and urges Google action
by Gemma Charles
27 March 2012, 09:36AM
A parliamentary committee charged with investigating the UK's privacy laws has recommended that advertisers should help enforce regulation of newspapers and that Google should to do more to restrict offending content.
Opinion
Think BR: Collaboration is key to delivering policy outcomes
Think BR: Collaboration is key to delivering policy outcomes
by Jo Arden
26 March 2012, 07:30AM
Collaboration between the public and private sector can offer value to all parties, writes Jo Arden, head of strategy, 23red.
Russell Davies: Ad creatives could find their jobs under threat - from robots
Russell Davies: Ad creatives could find their jobs under threat - from robots
by Russell Davies
22 March 2012, 08:00AM
Who, would you say, in the marketing and communications world, has been least affected by the technological developments of the past 20 years?
Intelligence
Social media: how your research can get the most out of the world's biggest focus group
Social media: how your research can get the most out of the world's biggest focus group
by David Benady
23 March 2012, 12:00PM
Brands are struggling to make sense of the babble they pick up from social-media networks, but tools are available to turn what marketers learn from online conversations into useful insights.
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
by Rachel Barnes
23 March 2012, 12:00PM
Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes.
Also in the news
Game Group to close 277 stores and put up for sale
by Matthew Chapman, 26 March 2012, 04:47PM
Nintendo marketer jumps ship to BBC Worldwide
by Matthew Chapman, 26 March 2012, 02:49PM
Government comms boss Grey defends COI closure
by Gemma Charles, 26 March 2012, 02:00PM
Metro begins tablet push in London as free Wi-Fi commute looms
by Arif Durrani, 26 March 2012, 02:21PM
Asda brings back voucher activity for Easter period
by Matthew Chapman, 26 March 2012, 10:35AM
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Ad using Hitler to sell shampoo sparks outrage
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