| Over 3000 brands, including Nike and Foursquare, have launched Facebook timeline apps | | Charlotte Henry | | 13 March 2012, 3:43PM |  Facebook’s Timeline feature has the potential to be as dramatic a change to the network as when the company controversially launched the now irreplaceable news feed. Unsurprisingly, brands are determined to cash in. There is quite a variety of companies using these apps too, it’s not just social networks and newspapers. Brands as diverse as Vevo, Foursquare, Nike, The Onion, and Pinterest have all launched new Timeline apps at South by South West in Austin, Texas.
| | | | | | | first direct: A bank with social in its DNA | | Maeve OSullivan | | 13 March 2012, 12:38PM |  This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.
first direct doesn't hire bankers, says its Head of Public Relations, Amanda Brown, "From the beginning, we wanted great communicators who could be taught how to bank." Founded in 1989 as a division of HSBC, customers' needs have sat at the centre of the business from the beginning, she says.
| | | | | | | | | | Blogging platform Posterous is snapped up by Twitter | | @gordonmacmillan | | 13 March 2012, 8:47AM |  San Francisco-based blogging and sharing platform Posterous that was once seen as a competitor to Tumblr has been acquired by Twitter.
No word on how much Twitter has paid but according to reports Posterous had raised more than $10m from venture capital investors.
| | | | 50% of people feel overwhelmed by brand messages on social media | | Polly Becker | | 12 March 2012, 2:58PM |  Some new research here into people’s social media habits from polling firm TolunaQuick into what we like and dislike when it comes to social media.
It delivers a bunch of interesting findings and tips to help you plan and execute your social media PR campaigns more effectively.
| | | | BBH under fire for its homeless hotspots #SXSW project | | @gordonmacmillan | | 12 March 2012, 12:29PM |  UPDATE - There seems a growing controversy surrounding this with some arguing that the use of homeless people as wi-fi hotspots by BBH New York is a story about exploitation.
It isn’t hard to see a little of that position. After all, BBH gets all the publicity and these homeless guys get a few days of attention and cash and then they are back where they started. That said interesting interview here done with one of the homeless hotspots involved. However, take a listen to the Audio and YouTube interviews with the homeless guys concerned (below).
| | | | Genius. World's shortest video ad for OCD | | @gordonmacmillan | | 12 March 2012, 11:33AM |  A very neat idea here from the International OCD Foundation. It is a one second public service ad about obsessive-compulsive disorder.
Hats off to McCann Digital Israel, which created the ad, for a great creative idea that rather than tell people what OCD is like gets them to experience one of the symptoms. Take a look.
| | | | Is Guided Selling the key to online selling success in 2012? | | Jonathan Ross | | 12 March 2012, 11:11AM |  Guided selling that takes online shoppers to the products they want quickly and effectively is the key to e-tail success. Here I want to talk about why online retailers need to look carefully at their data to tackle this challenge.
| | | | | | Latest jobs | | | Product Manager | | Recruiter JM Digital | | Salary £35000 - £50000 per annum + DOE + Benefits | | Location London | | | | |  | | |
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