The Wall > Ken Livingstone asks supporters to create next ad campaign

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Ken Livingstone asks supporters to create next ad campaign @gordonmacmillan 27 March 2012, 2:30PM As the battle for London mayor heats up Labour’s Ken Livingstone has launched his latest ad advertising campaign across London and is crowd sourcing supporters to decide what his next campaign should be. Think before you tweet - student jailed over Muamba tweets @gordonmacmillan 27 March 2012, 11:19AM We’ve been here before haven’t we? Not just once but an increasing numbers of times. It doesn’t, however, seem to stop people publishing their dumb and offensive thoughts on Twitter where they can be seen by millions and land them in a lot of trouble. Twitter launches its self-service ad platform for small businesses @gordonmacmillan 27 March 2012, 10:11AM Twitter has formally launched its self-service ad platform for small businesses, which it announced earlier this year as its answer to Google’s AdWords. It massively expands the number of advertisers using Twitter from an estimated 3,000 to tens of thousands. Brian Solis says Klout does not measure Influence - he is right and wrong. Wessel van Rensburg 27 March 2012, 9:25AM The star studded US media consultancy, Altimeter, has just released a report penned my Brian Solis on the Rise of Digital Influence, which has cause quite a stir. Lets start with what they have managed to get right. How to engage journalists through social media [infographic] Polly Becker 27 March 2012, 9:10AM Tech PR firm Text 100 has carried out some research into the way journalists use social media. It interviewed 72 journalists about the way they use social media channels in their professional lives to research companies and communicate with PR executives. Back to the future - Friends Reunited relaunches Charlotte Henry 27 March 2012, 7:37AM Friends Reunited, the first UK social network, has relaunched today. It’s easy to forget, but this site was once an internet titan, attracting over fifteen million users by 2005 and making its founder Steve Pankhurst one of the first dot-com millionaires. Fractal Marketing: 10 tips for digital success Lloyd Salmons 26 March 2012, 2:02PM In the fast-paced age of digital, technology, trends and tactics tend to have a short shelf life. The idea of viral marketing would be seen as relatively new when viewed in the timeframe of traditional advertising. But in the digital world, viral is already a veteran. Nowadays, smart marketers are tapping into the power of fractal marketing. 7 Benefits: Why financial service providers are taking to social media Tamara Littleton 26 March 2012, 11:04AM Financial organisations have traditionally shied away from using social media to connect with customers. In such a regulated market, who could blames them? And who'd want to 'engage' with their bank anyway? Does your brand need a mascot to be successful in social media? @gordonmacmillan 26 March 2012, 11:02AM Brands are being increasingly successful in social media by using humorous mascots, according to the WSJ. We’ve seen plenty of evidence of that in the UK with Dulux recently reinstating its dog and how brands as diverse as Burger King’s “The King”, Compare the Market (Meerkat) and Go Compare with its opera-singing mascot, Gio Compario, have used them. Premier League clubs add 3.3m Likes, 342k Twitter followers & nearly 10k tweets in March Sean Walsh 26 March 2012, 10:01AM In the past month EPL football clubs have amassed 3.3 million new Facebook Likes, 342,109 new Twitter followers and nearly 10,000 tweets. This works out as a 12% growth for Twitter followers and 9% for Facebook fans and it doesn’t like it will decline any time soon. With this in mind, who performed best in the last month? 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