| Google ad revenues bigger than entire US newspaper industry [print is dead] | | @gordonmacmillan | | 16 March 2012, 12:41PM |  Google’s advertising revenues are now bigger than the entire US newspaper industry combined, according to new figures published by the Newspaper Association of America.
It has just published its newspaper advertising statistics for 2011 that say the industry posted total ad revenues of $23.9bn, according to Poynter.
| | | | | | | The confusing rise of social customer service [infographic] | | Luke Brynley-Jones | | 16 March 2012, 10:44AM |  In recent months Customer Service has hit the social media spotlight in a flurry of reports and surveys. Fuelled by the increasing focus on engagement marketing, companies are realising that a department once consigned to contact centres in remote corners of the globe might just be one of their most important assets.
| | | | Yammer boss offers $25k signing bonus to Yahoo staff | | @gordonmacmillan | | 16 March 2012, 9:09AM |  A Twitter battle has broken out between Yammer, the enterprise social networking firm, and Yahoo. Yammer CEO, David Sacks, is offering Yahoo staff a $25,ooo signing bonus to join his company.
| | | | | | | Going public on the private screen | | Gavin Sugden | | 16 March 2012, 8:00AM | Whilst online surveys often overstate the uptake of technology, Ipsos MediaCT's offline Tech Tracker data tells us that just over four in ten GB adults now own a smartphone, representing an increase of roughly 30% in the last two years. The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. Arguably the two are connected, the modern mobile device being the ideal format for keeping up-to-date, and updating, as it means people are always online, even when on the move.
| | | | YouTube change way recommended videos are chosen | | Charlotte Henry | | 15 March 2012, 4:08PM |  YouTube is changing the algorithim it uses to suggest videos to users. From now on, the videos that appear as either related or suggested videos will give greater prominence to the amount of a video people view on average e.g. a minute long video watched foran average of 55 sceconds gains a higher ranking in the algorithim than a four minute video that is watchedd for an average of 55 seconds.
| | | | SXSW @Austin done Tokyo style | | Jeremy Garner | | 15 March 2012, 11:50AM | For me, trying to choose a favourite talk from Austin’s SXSW interactive festival this week would be like lining up a row of twelve pots of deliciously fruity yoghurt and stating that I was only allowed to have one.
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Barack Obama’s campaign team has long been praised for it’s innovative use of 
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