Monday 12 March 2012

Digital AM - SXSW, Yahoo, Telefonica, Citroen, Tesco

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SXSW: Samsung to replicate Olympics social media activity across other platforms
SXSW: Samsung to replicate Olympics social media activity across other platforms
by Sarah Shearman
12 March 2012, 11:35AM
Samsung plans to use the data it collects from its social media activity around the London 2012 Olympics across mobile and Facebook, according to Matthew Moller, director of digital engagement at Samsung.
Yahoo seeks new EMEA chief as Riley moves on
Yahoo seeks new EMEA chief as Riley moves on
by Daniel Farey-Jones
12 March 2012, 11:46AM
Yahoo's EMEA managing director Rich Riley is to return to the US, sparking a search for a replacement.
SXSW: Brands must take action to bond with consumers
SXSW: Brands must take action to bond with consumers
by Sarah Shearman
12 March 2012, 10:13AM
Brands "have to kiss first" to build meaningful relationships with consumers, according to Greg Johnson, global creative director of Hewlett Packard.
SXSW: Social TV strategies need to be tailored to programmes and about long-term
SXSW: Social TV strategies need to be tailored to programmes and about long-term
by Sarah Shearman
10 March 2012, 06:35PM
Tailored social media strategies should be deployed to build communities around TV shows and nurture long-term engagement, advised a panel of specialists at SXSW Interactive today.
Telefónica appoints Google's Birkenhead to global ad sales role
Telefónica appoints Google's Birkenhead to global ad sales role
by Arif Durrani
12 March 2012, 12:03PM
Telefónica Digital has appointed senior Google executive Simon Birkenhead as its first global advertising sales director.
What to expect from SXSW Interactive 2012
What to expect from SXSW Interactive 2012
by Sarah Shearman
10 March 2012, 08:00AM
As the great and the good from the worlds of digital and tech touch down in a very wet Austin, Texas for the 19th annual SXSW festival, the next few days promise to host a frenzy of must-have innovations, as start-ups and established names vie for at...
Citroën pushes DS5 model with interactive mailer
Citroën pushes DS5 model with interactive mailer
by Ed Owen
12 March 2012, 09:21AM
Citroën has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.
Tesco trials Clubcard tie-up with LivingSocial
Tesco trials Clubcard tie-up with LivingSocial
by Ed Owen
12 March 2012, 09:05AM
People in Sheffield will be able to swap Tesco Clubcard points for offers on daily deals website LivingSocial in a pilot tie-up.
Also in the news
Research points to widespread smartphone take-up this year
by Matthew Chapman, 09 March 2012, 01:04PM
Morrisons to launch first supermarket magazine iPad app
by Matthew Chapman, 09 March 2012, 12:50PM
Ted Baker launches pop-up customer illustration studio
by Sarah Shearman, 09 March 2012, 12:14PM
Trinity Mirror to launch Happli daily deals service
by Sarah Shearman, 09 March 2012, 11:30AM
From the blogs
Milk chic
Greg Taylor
12 March 2012, 11:38AM
Genius. World's shortest video ad for OCD
@gordonmacmillan
12 March 2012, 11:33AM
Is Guided Selling the key to online selling success in 2012?
Jonathan Ross
12 March 2012, 11:11AM
Quality, not quantity - influence in multi-channel marketing: five pillars of knowledge
James Murray
12 March 2012, 10:23AM
CNN in talks to acquire Mashable for as much as $200m
@gordonmacmillan
12 March 2012, 9:27AM
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