| Latest news | |  | | | | | Asda is reviewing its customer relationship marketing and experiential activity. | | |  | | | | | The platform is attempting to convince marketers of the value of its latest advertising tools, which offer brands greater creativity, but risk altering the consumer experience, writes Sarah Shearman. | | |  | | | | | Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates who gets what out of these deals and highlights the winners and losers from direct relationships with Facebook. | | |  | | | | | Sky Media, BSkyB's ad sales arm, has promoted head of futures Jamie West to the new role of director of Sky AdSmart and commercial development ahead of next year's expansion of the targeted ad service to set-top boxes. | | |  | | | | | Interflora UK has launched a campaign to promote its mobile ordering service ahead of Mother's Day next Sunday, following its recent appointment of Manning Gottlieb OMD. | | |  | | | | | Iris was the most-awarded agency and Livity's 'Final Verse' NSPCC campaign was the most-awarded piece of work at the Marketing Agencies Association (MAA) awards, held last night (1 March) at The Brewery. | | | | | | | Latest jobs | | | | | |  | | |
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