Thursday 29 March 2012

Marketing Daily - Advertisers, face it, your consumers hate you; plus Audi, Heineken, Burger King, and Hovis

Having trouble viewing this? View in web browser View text-only version
 
Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Alan Mitchell: Advertisers, face it, your consumers hate you
Alan Mitchell,
29 March 2012
 

Advertising Association research suggests marketing's image is in dire need of a...

Alan Mitchell: Advertisers, face it, your consumers hate you
 
 
Audi brings 'Vorsprung' position to fore with new TV ad
Alex Brownsell,
29 March 2012
 

Audi is rolling out a new TV ad for its A5 model,...

Audi: TV ad features Jaray Audi 20s prototype
 
 
Heineken unveils Facebook competition bottle
Gemma Charles,
29 March 2012
 

Heineken has unveiled a limited edition bottle, designed by the winners of...

Heineken: bottle created through Facebook competition
 
 
Burger King pushes innovation message with first lamb recipe
Matthew Chapman,
29 March 2012
 

Burger King will push its product innovation with a campaign marketing its...

Burger King: to launch its Lamb Flatbread as an Easter promotion
 
 
Brands must be authentic storytellers on Facebook, say execs at fMC
Sarah Shearman,
29 March 2012
 

Brands that come "late to the party" on Facebook still have every...

Joanna Shields: vice president and managing director of Facebook
 
 
Brand Health Check: Hovis
John Reynolds,
29 March 2012
 

The bread brand has struggled to generate growth amid a fierce price...

Brand Health Check: Hovis
 
 
Helen Edwards: How Tesco can learn from Starbucks
Helen Edwards, PPA Business columnist of the year,
28 March 2012
 

The supermarket chain may find some inspiration to cope with troubled times...

Helen Edwards: on Tesco's troubles
 
 
 
Also in the News
 
Confused.com extends Nectar partnership
Alex Brownsell,
29 March 2012
 
BBH's Nick Stringer moves to News International
Jeremy Lee,
29 March 2012
 
Is it risky for brands to get involved in politics? The Marketing Society Forum
29 March 2012
 
 
 
Blogs
 
 
Thanks P&G. Is This What Mums Really Need?
Unofficial Partner
 

Mums are hot. We get it, but can we move on? P&G’s ‘Thank You, Mum’...

 
 
P&G should be helping war widows and not Olympic mums
John Reynolds
 

Olympic sponsors have for the most part had an easy ride of it as the...

 
 
Three Things We Need From Tiger 2.0
Unofficial Partner
 

So, Tiger Woods has won again for the first time in three years. Big deal,...

 
 
NEW Real-time Facebook Insights for the first time ever!
Mark Tomkins, TDA
 

We all know that data is everything. But not if it's a week out of...

 
 
Sir Dave Richards May Be A Ă¢€˜DinosaurĂ¢€™. But He Was Right
Unofficial Partner
 

Sir Dave Richards was called a ‘dinosaur in a suit’ in The Daily Telegraph...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Direct Marketing / Acquisition Consultant - High Profile B2C Brand, Ad Lib to £32k + bonus + pension, Bristol

Global Brand Manager - FMCG Drinks, Jarlett de Grouchy £45000 - £50000 per annum + Benefits, London

Managing Director of Sales, Amscreen Competitive salary, London

CRM Account Manager, Dynamic New Alliances £38K, London

Senior Brand Manager, Kerry Foods Competitive Salary + Benefits, Egham

Web Editor / Social Media Manager / Food - London, RedCat Solutions £30000 - £35000 per annum, London

Partner, Trace Profit / Equity Share, London

Campaign Manager, Michael Page Marketing £25000 to £30000 per annum, Milton Keynes

Marketing & Media Campaign Manager, Michael Page Marketing £40000 to £70000 per annum, Guildford

Senior Account Director, Michael Page Marketing £55000 to £60000 per annum, West End

Search More Jobs
 
  Manage my bulletins   Send to a friend   Unsubscribe from this bulletin
 Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in 
 
 Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing 
© Haymarket 1957 - 2012 All rights reserved

No comments:

Post a Comment