Friday 30 March 2012

Marketing Daily - BlackBerry to refocus brand on business customers; plus Ben & Jerry's, HTC, Virgin Media and Nissan

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
BlackBerry to refocus on business customers
Sarah Shearman,
30 March 2012
 

BlackBerry-maker Research in Motion (RIM) plans to refocus its strategy on its...

BlackBerry PlayBook: tablet attracts disappointing sales
 
 
Facebook chiefs advocate fan value over numbers
Sarah Shearman,
30 March 2012
 

Facebook is not just about numbers and success depends on what value...

Facebook: backs fan value over volume
 
 
Tesco pushes 'home of gaming' positioning after Game collapse
Matthew Chapman,
30 March 2012
 

Tesco is running a press ad campaign positioning itself as "the home...

Tesco: claims to have the largest number of gaming stores in the UK
 
 
Ben & Jerry's launches Karamel Sutra TV push
John Reynolds,
30 March 2012
 

Ben & Jerry's is supporting its new indulgent Core mini ice-cream pot...

Ben & Jerry's: rolls out Karamel Sutra variant
 
 
HTC places marketing in hands of consumers
Matthew Chapman,
30 March 2012
 

HTC is putting its marketing in the hands of its customers as...

HTC: the One phone
 
 
Marketing Guru on... why meaningless brand surveys do not matter
Will Harris,
30 March 2012
 

The heyday of the meaningless survey is over, writes Will Harris, so...

Will Harris: former marketing director for Nokia
 
 
Data marketers should stick to subjects consumers care about
John V Willshere,
30 March 2012
 

The idea of making boring data fun may appeal to brands, but...

Data marketers should stick to subjects consumers care about
 
 
Brand Barometer: Social media performance of Change4life
Gemma Charles,
30 March 2012
 

A look at the performance of Change4Life in social media over the...

A recent campaign from Change4life
 
 
Brand barometer: Luxury cars, which one is most prominent online?
Gemma Charles,
30 March 2012
 

Jaguar is the subject of the largest number of discussions, with Porsche...

Porsche: high share of voice
 
 
 
Also in the News
 
Google+ launches first TV ad
jeremy lee,
30 March 2012
 
Nissan launches first short film
Sara Kimberley,
30 March 2012
 
Virgin Media launches TV ad with Branson and Tennant
John Reynolds,
30 March 2012
 
 
 
Blogs
 
 
Is good service really a hygiene factor?
Heather Westgate, TDA
 

"The last six pitches we did were for clients that complained of terrible service elsewhere."...

 
 
Lindstrom: The Olympic Money Will Disappear
Unofficial Partner
 

There are two very contrasting views about the post-London 2012 marketing landscape. There is...

 
 
Thanks P&G. Is This What Mums Really Need?
Unofficial Partner
 

Mums are hot. We get it, but can we move on? P&G’s ‘Thank You, Mum’...

 
 
P&G should be helping war widows and not Olympic mums
John Reynolds
 

Olympic sponsors have for the most part had an easy ride of it as the...

 
 
Three Things We Need From Tiger 2.0
Unofficial Partner
 

So, Tiger Woods has won again for the first time in three years. Big deal,...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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