Monday 26 March 2012

Campaign Daily Fix - COI, Government alcohol strategy, Unilever, Daily Diary, TMW, G2 Joshua

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Latest News
Government opens communications unit to replace COI
by Ian Darby,
26 March 2012, 12:22PM
Government opens communications unit to replace COI
The Government has confirmed that the COI, which officially closes on Friday, will be replaced by a 70-strong team in the Cabinet Office.
Government alcohol strategy comes under fire from advertisers
by Gemma Charles,
26 March 2012, 07:40AM
Government alcohol strategy comes under fire from advertisers
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact" on TV ad revenues.
Unilever rolls out 'Flush of Fortune' game for Domestos brand
by Sarah Shearman,
26 March 2012, 08:11AM
Unilever rolls out 'Flush of Fortune' game for Domestos brand
Lean Mean Fighting Machine has created a roulette-style digital game for Unilever's bleach brand Domestos, which offers fans the chance to win £1,000 every day.
Daily Diary - Sports Relief
by Sara Kimberley,
26 March 2012, 11:04AM
Daily Diary - Sports Relief
Social media agencies may be used to a quick pace but it's a shame the same can't be said for their staff.
TMW founder joins Indicia as non-exec director
by Daniel Farey-Jones,
26 March 2012, 11:31AM
TMW founder joins Indicia as non-exec director
Chris Warren, one of the founders and former chief executive of TMW, is to join direct agency Indicia as its first non-executive director.
G2 Joshua boosts shopper marketing offering
by Daniel Farey-Jones,
26 March 2012, 10:10AM
G2 Joshua boosts shopper marketing offering
G2 Joshua has hired Owen Catto as creative director and Matthew Stockton as global brand director.
Promotion: AdPrint 2012 introduces two competitions: ADVERTISING ANGELS and DESIGN ANGELS

Competition Juries led by Al Moseley (180 amsterdam) and Pum Lefebure (DESIGN ARMY). Entries open until March 30th. Available categories: Print, OOH, Graphic Design plus Crafts and Individuals.  More >

Latest Work
Magners 'made in the dark for a better taste' by The Red Brick Road
21 March 2012, 04:36PM
Magners 'made in the dark for a better taste' by The Red Brick Road
Magners has launched the latest instalment in its "There's method in the Magners" campaign. The work features TV, outdoor, digital and social media activity, and will run nationally.
Legoland 'Lego Star Wars Miniland Experience' by DLKW Lowe
21 March 2012, 03:16PM
Legoland 'Lego Star Wars Miniland Experience' by DLKW Lowe
Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars Miniland Experience.
Greater London Authority 'gigs' by St Luke's
21 March 2012, 12:55PM
Greater London Authority 'gigs' by St Luke's
The Mayor of London has launched a campaign to promote A Summer Like No Other, a series of events in the run-up to the Olympics.
Puma 'Social 2012' by Droga5
21 March 2012, 10:39AM
Puma 'Social 2012' by Droga5
Puma has launched a 90-second film by Droga5 as part of its Puma Social campaign.
Also in the News
Simon Cowell helps Britain's Got Talent fend off The Voice with 11.5m viewers
by Maisie McCabe, 26 March 2012, 08:30AM
Facebook is a lower quality medium than TV, says marketing academic
by Maisie McCabe, 26 March 2012, 08:14AM
GMG Radio to launch campaign for Real network
by Maisie McCabe, 26 March 2012, 10:11AM
TMG's financials hit by newsprint costs
by John Reynolds, 26 March 2012, 10:28AM
Latest Blog Entries
TOTAL REALITY - THE VOICE VS BGT
MARTIN BOWLEY, 26 March 2012, 10:03AM
Beyond the Kindle
davidharris, 23 March 2012, 2:03PM
In Search of Social media DJs
Jonathan Akwue, 23 March 2012, 11:03AM
Adland Heaven and Hell pt 4 - Paul Lawson
Luke Morris, 22 March 2012, 12:03PM
Adland Heaven and Hell pt 3 - Marc Mendoza
Pauline Naylor, 20 March 2012, 4:03PM
THE MISPRINT IS THE MESSAGE
Dave Trott, 20 March 2012, 9:03AM
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