Digital AM - Strongbow Gold, Waitrose, McCain, Campaign Viral Chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Heineken hands Strongbow Gold global digital task to Work Club by Sarah Shearman 16 March 2012, 08:30AM Heineken is planning to roll out Strongbow Gold cider across 10 new territories and has appointed Work Club to handle the digital marketing activity. Waitrose ties up with Mumsnet for Mother's Day push by Matthew Chapman 16 March 2012, 10:39AM Waitrose and Mumsnet have teamed up for an ongoing partnership that kicks off by asking the site's users to submit Mother's Day recipes. McCain's to give away £100,000 in 'Lucky Spuds' promotion by Loulla-Mae Eleftheriou-Smith 16 March 2012, 09:55AM McCain's, the frozen food brand, is launching its biggest on-pack promotion to encourage consumers to play a digital game called 'Lucky Spuds', which offers a grand prize of £100,000. Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading by Ben Hall 16 March 2012, 08:41AM The 'Kony 2012' film is again top of the viral chart this week after being shared another three million times, while Angry Birds bursts in ahead of AMV's '"round up your mates" St Patrick's Day viral for Guinness. Brand barometer: Gorillaz for Converse viral ad reviewed by 16 March 2012, 09:00AM Goviral reviews Converse's latest viral campaign, with 'ones to watch' from The Guardian, NOW:Pensions and Guiness Brand barometer: Social media performance of Lynx by Gemma Charles 16 March 2012, 09:00AM A look at the performance of Lynx in social media over the past four months. Also in the news Radioplayer marks first year with new apps and international expansion by Sarah Shearman, 15 March 2012, 11:35AM Branson's iPad mag in legal dispute by John Reynolds, 15 March 2012, 09:43AM Trinity Mirror to launch paid-for newspaper e-editions by John Reynolds, 15 March 2012, 09:27AM From the blogs Recession watch: the alternative economic indicators Chris Ingram 16 March 2012, 11:52AM Barack Obama releases YouTube documentary to tell his story online Charlotte Henry 16 March 2012, 11:15AM It's lonely at the board Adrian Gill (TDA) 16 March 2012, 10:55AM The confusing rise of social customer service [infographic] Luke Brynley-Jones 16 March 2012, 10:44AM Making sense of data - Getting from A to Z with a Single Customer View Marie Myles 16 March 2012, 10:24AM Latest jobs Senior Marketing Research Intelligence Manager Recruiter Microsoft Salary Competitive Location London Digital Senior Account Manager Recruiter Search Party Salary 36-42k Location Central London Senior Brand Manager Recruiter Searchlight Executive Salary An attractive salary is available for the successful candidate. Location london Mid-Weight Artworker Recruiter Dynamic New Alliances Salary £27K Location London Search (SEO) Manager - Market Leading Brand Recruiter Ad Lib Salary £ Competitive Location Dorset Sales and Marketing Manager - Leading Luxury retail brand Recruiter ECOM Recruitment Salary £ 60,000 - £ 65,000 Location london BR Insight Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast) With the explosion of online advertising, many brands have taken a scatt... How To Measure Your Success On eBay And Amazon (Whitepaper) Understanding your online performance is central to achieving better onl... Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast) Social media, local search and mobile search are colliding as people gra... Content is Marketing Currency (Whitepaper) Instead of buying ad space and lists or chasing journalists for press cl... Email Marketing and How to Stay Within EU Laws (Whitepaper) The legislation surrounding B2B email marketing is at best vague, and of... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders