The Wall > Fractal Marketing: 10 tips for digital success

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Fractal Marketing: 10 tips for digital success Lloyd Salmons 26 March 2012, 2:02PM In the fast-paced age of digital, technology, trends and tactics tend to have a short shelf life. The idea of viral marketing would be seen as relatively new when viewed in the timeframe of traditional advertising. But in the digital world, viral is already a veteran. Nowadays, smart marketers are tapping into the power of fractal marketing. 7 Benefits: Why financial service providers are taking to social media Tamara Littleton 26 March 2012, 11:04AM Financial organisations have traditionally shied away from using social media to connect with customers. In such a regulated market, who could blames them? And who'd want to 'engage' with their bank anyway? Does your brand need a mascot to be successful in social media? @gordonmacmillan 26 March 2012, 11:02AM Brands are being increasingly successful in social media by using humorous mascots, according to the WSJ. We’ve seen plenty of evidence of that in the UK with Dulux recently reinstating its dog and how brands as diverse as Burger King’s “The King”, Compare the Market (Meerkat) and Go Compare with its opera-singing mascot, Gio Compario, have used them. Premier League clubs add 3.3m Likes, 342k Twitter followers & nearly 10k tweets in March Sean Walsh 26 March 2012, 10:01AM In the past month EPL football clubs have amassed 3.3 million new Facebook Likes, 342,109 new Twitter followers and nearly 10,000 tweets. This works out as a 12% growth for Twitter followers and 9% for Facebook fans and it doesn’t like it will decline any time soon. With this in mind, who performed best in the last month? How social is changing your search world James Walters 26 March 2012, 9:13AM The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean? I recall an article that was published in 2008 reporting that Facebook trumped every other photo site with 10 billion photos. Scarily enough, while reading the piece I found myself racking my brains to try and remember the name of an erstwhile leader (and my favorite) in photo-sharing. Then it came to me: Flickr (ah!). This to me clearly signaled the rate of birth and death of brands in internet time. Man tries to climb the New York Times paywall @gordonmacmillan 26 March 2012, 8:47AM We read last week how the New York Times was planning to essentially raised its paywall and cut the number of free articles it gives away in half after reporting impressive digital subscriber numbers. Facebook rolls out high resolution photos, fullscreen galleries and more Clair O'Neill 23 March 2012, 12:06PM Today Facebook announced a new feature that will display all photos in their highest resolution and a fullscreen gallery option will be available to users using the latest versions of Chrome or Firefox. How 'Internet con men ravage publishing' [print is dead] @gordonmacmillan 23 March 2012, 11:35AM An entertaining rant recently appeared from internet sceptic John MacArthur, the publisher of Harper’s Magazine, who believes the internet is out to put him out of business (he might be right) and where he compares it to nothing more than a giant photocopier that is stealing the life from his magazine. The new brand influencer dynamic - a catalyst for transforming business Joanne Jacobs 23 March 2012, 9:48AM Influencers are the ultimate fans. They understand products often better than company representatives, and they accrue audiences based on the legitimacy and quality of their advice, understanding and willingness to engage with like minds. And precisely because they are product users - rather than salesmen - they know the weaknesses, strengths and opportunities for product development. Joining up the dotcoms: Social media demographics [infographic] Susan Billinge 23 March 2012, 9:09AM Newcomer Google+ is forging its way in the US with the under-25s, who make up 50% of its users, but the network has a long way to go until it rivals Facebook's 835 million active users. 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