Breaking news from Brand Republic - PG Tips, Xbox, Figleaves, global adspend, Penguin

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news PG Tips is 'most engaged with' UK brand on Facebook by Sarah Shearman 14 March 2012, 12:01AM PG Tips, Bang & Olufsen and Jaguar have the highest brand "engagement levels" on Facebook according to new research from performance marketing agency iProspect. Xbox to add educational content and iPlayer by Matthew Chapman 14 March 2012, 09:10AM Microsoft's Xbox will offer the BBC iPlayer from next week and is targeting parents by adding interactive educational content for kids through partnerships with brands including Sesame Street. Figleaves outdoor ad cleared amid Government-led clampdown by Matthew Chapman 14 March 2012, 07:30AM Lingerie retailer Figleaves has escaped an advertising ban despite a Government-led clampdown on the use of 'sexualised' imagery in outdoor advertising. Latin America gives Zenith sunnier outlook on global growth by Daniel Farey-Jones 14 March 2012, 12:01AM Despite downgrading Western Europe, ZenithOptimedia has nudged up its forecast for global adspend growth this year to 4.8% after turning more optimistic on Latin America. MPG Media Contacts wins Penguin account by Nick Batten 14 March 2012, 07:45AM Penguin, the international bookseller, has appointed MPG Media Contacts to its UK media planning and buying account after a competitive pitch. Chewits internet game dodges food pressure group complaint by John Reynolds 14 March 2012, 07:00AM Chewits has prevailed against Sustain, after the campaign group failed to convince the advertising watchdog that an internet game for the chewy sweets was peddling false health credentials. Ben & Jerry's renames ice-cream in support of gay marriage by Loulla-Mae Eleftheriou-Smith 13 March 2012, 11:30AM Ben & Jerry's, the Unilever ice-cream brand, is changing the name of its "Oh My! Apple Pie" ice-cream to "Apple-y Ever After", in support of the UK's proposal to legislate in favour of gay marriage. Opinion Is marketing at a crossroads? by Arif Durrani 14 March 2012, 08:30AM Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing. Think BR: A left brain, right brain look at data in marketing by James Caig 14 March 2012, 08:30AM Data doesn't get really exciting until it gets creative, writes James Caig, deputy head of strategy, United Kingdom, MEC. Think BR: Creativity has sprung from the Arab spring by Nick Darken 13 March 2012, 08:30AM The politics of creativity and the friction leading to stand out work were both on display at the the Dubai Lynx Awards, writes Nick Darken, ECD, Albion. Also in the news Naked's John Harlow joins Australian shop The Brand Agency by Mark Banham, 13 March 2012, 02:45PM Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater by Loulla-Mae Eleftheriou-Smith, 13 March 2012, 12:48PM SXSW: Five hot topics at SXSW Interactive by Sarah Shearman, 13 March 2012, 12:30PM Starbucks gets friendly with animated spot by Daniel Farey-Jones, 13 March 2012, 09:21AM Twitter in Locog tie-up to prevent ambush marketing by , 13 March 2012, 08:30AM Latest Blog Entries The name's Heineken, James Heineken Chris J Reed, 14 March 2012 Good brands know when to shut up Mike Phillips, 13 March 2012 The simple joy of advertising... James Grant - VINDICO, 13 March 2012 Smart fridge Greg Taylor, 13 March 2012 Effectiveness is in the eye of the beholder David Brennan, 13 March 2012 Securing a safer environment for online advertising - the role of Content Verification technology Richard Foan, 13 March 2012 Latest jobs Senior Social Media Strategist Recruiter Propel Salary £60000 - £65000 per annum Location London Performance Marketing Director - Pureplay Online Business Recruiter GoodEgg Digital Salary £Neg + Bonus and Benefits Location Central London Senior Account Manager - Shopper Marketing; digital, POS, brand, retail, sales promotion - amazing drinks brand - fantastic agency Recruiter Firehorse Salary c£35k - may a little more dep on exp Location London Senior Pitch Manager Recruiter Adam Recruitment Salary £60000 - £80000 per annum Location City of London Research Account Director Recruiter Lipton Fleming Salary £30000 per annum Location London Senior Digital Producer Recruiter The Blueprint Salary £45000 - £65000 per annum + package Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders