| Plot revenge on call centres with this new app | | LBi Brain | | 19 March 2012, 11:59AM | Please hold Thanks to call centres the British people are a lot like Debbie Harry's Blondie: 'Hanging on the Telephone'. According to a recent report, we typically waste around 45 hours each year waiting to be connected to a call centre representative.
| | | | | | | Fashion brand offers discounts based on size of your social network | | @gordonmacmillan | | 19 March 2012, 10:42AM |  Interesting idea from Californian-based fashion brand Volga Verdi, which specialises in “superbright clothing”, that is offering its customers discounts depending on size of their social networks.
It is tempting customers with pp to 50% discounts based on how many friends or followers they have and providing you complete a number of actions.
| | | | Facebook: Goodbye default landing, hello Timeline | | Richard Jones | | 19 March 2012, 10:42AM |  Brands have been left scratching their heads as they wave goodbye to their beloved Facebook default landing pages. At its Marketing Conference in New York, Facebook announced a raft of changes to benefit advertisers' use of the platform, but the loss of default landing has caught some brands off guard. This seemingly small change means major rethinks for most brands. Clearly, Facebook strategies have to be rethought, but this also has implications for brands' overall marketing strategies.
| | | | Google ad revenues bigger than entire US newspaper industry [print is dead] | | @gordonmacmillan | | 16 March 2012, 12:41PM |  Google’s advertising revenues are now bigger than the entire US newspaper industry combined, according to new figures published by the Newspaper Association of America.
It has just published its newspaper advertising statistics for 2011 that say the industry posted total ad revenues of $23.9bn, according to Poynter.
| | | | | | | The confusing rise of social customer service [infographic] | | Luke Brynley-Jones | | 16 March 2012, 10:44AM |  In recent months Customer Service has hit the social media spotlight in a flurry of reports and surveys. Fuelled by the increasing focus on engagement marketing, companies are realising that a department once consigned to contact centres in remote corners of the globe might just be one of their most important assets.
| | | | Yammer boss offers $25k signing bonus to Yahoo staff | | @gordonmacmillan | | 16 March 2012, 9:09AM |  A Twitter battle has broken out between Yammer, the enterprise social networking firm, and Yahoo. Yammer CEO, David Sacks, is offering Yahoo staff a $25,ooo signing bonus to join his company.
| | | | | | | Going public on the private screen | | Gavin Sugden | | 16 March 2012, 8:00AM | Whilst online surveys often overstate the uptake of technology, Ipsos MediaCT's offline Tech Tracker data tells us that just over four in ten GB adults now own a smartphone, representing an increase of roughly 30% in the last two years. The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. Arguably the two are connected, the modern mobile device being the ideal format for keeping up-to-date, and updating, as it means people are always online, even when on the move.
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Barack Obama’s campaign team has long been praised for it’s innovative use of 
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