Friday 30 March 2012

Digital AM - Google+, Facebook, BlackBerry, Campaign Viral Chart, Change4life

 
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Latest news
 
Google + launches first TV ad  
Google+ launches first TV ad
by jeremy lee
30 March 2012, 12:24PM
 
Adam & Eve's launch spot for Google+ breaks tomorrow (31 March) in 'Britain's Got Talent'.
 
Facebook chiefs advocate fan value over numbers  
Facebook chiefs advocate fan value over numbers
by Sarah Shearman
30 March 2012, 09:23AM
 
Facebook is not just about numbers and success depends on what value you derive from your fans, according to Andrew "Boz" Bosworth, director of product engineering at the social network.
 
BlackBerry exits consumer market  
BlackBerry exits consumer market
by Sarah Shearman
30 March 2012, 09:15AM
 
BlackBerry-maker Research in Motion (RIM) is to exit most consumer markets and focus on its business customers after reporting a net loss, caused by a slump in smartphone sales.
 
Campaign Viral Chart: Dancing toddler knocks Kony off top spot  
Campaign Viral Chart: Dancing toddler knocks Kony off top spot
by Ben Hall
30 March 2012, 08:48AM
 
A two-year-old boy dancing to Elvis's 'Jail House Rock' has become a viral hit, clocking up 943,754 shares and seven million views, after appearing in an ad for his parents' online dance supplies store.
 
Data marketers should stick to subjects consumers care about  
Data marketers should stick to subjects consumers care about
by John V Willshere
30 March 2012, 12:00AM
 
The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective social object.
 
Brand Barometer: Social media performance of Change4life  
Brand Barometer: Social media performance of Change4life
by Gemma Charles
30 March 2012, 12:00AM
 
A look at the performance of Change4Life in social media over the past four months
 
Elle boosts magazine subscriptions with Twitter  
Elle boosts magazine subscriptions with Twitter
by Nick Batten
29 March 2012, 11:42AM
 
Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter.
 
Brand barometer: Luxury cars, which one is most prominent online?  
Brand barometer: Luxury cars, which one is most prominent online?
by Gemma Charles
30 March 2012, 08:00AM
 
Jaguar is the subject of the largest number of discussions, with Porsche in second place
 
 
Also in the news
 
Heineken unveils Facebook competition bottle
by Gemma Charles, 29 March 2012, 01:00PM
 
PepsiCo breakfast brands seek digital shop
by Anne Cassidy, 29 March 2012, 11:20AM
 
Irn-Bru signs up to YouTube's TrueView ad format
by Sarah Shearman, 29 March 2012, 10:06AM
 
Spotify rolls out first advertiser page for 20th Century Fox
by Sarah Shearman, 29 March 2012, 12:32PM
 
Brands must be authentic storytellers on Facebook, say execs at fMC
by Sarah Shearman, 29 March 2012, 08:26AM
 
 
From the blogs
 
Why every agency needs an Asian outpost
Jonathan Briggs
30 March 2012, 11:30AM
 
If you want to know about blogging, ask a blogger...
Eva Keogan
30 March 2012, 11:05AM
 
Smart parking
Greg Taylor
30 March 2012, 10:10AM
 
The Economist reaches 1 million Facebook fans
@gordonmacmillan
30 March 2012, 10:05AM
 
Is good service really a hygiene factor?
Heather Westgate, TDA
30 March 2012, 9:58AM
 
 
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